THE CARWOW GROUP
Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
WHY JOIN US?
We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!
As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.
Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).
Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!
THE ROLE
At Carwow, our Marketing Team has had incredible success leveraging Marketing Analytics, insights and data; in fact, we have been shortlisted for multiple awards in 2024 for our work in this space. This role is an opportunity to work amongst a very talented and high performing team, that is an integral part to the Marketing organisation - enabling Carwow’s sustainable and data-driven growth.
As the Head of Marketing Analytics, you will lead a team of 7 analysts, and a long-standing agency relationship, while also helping the team scale efforts for an ever-growing business that is taking on a number of new initiatives post-fundraise. A core aim during your tenure is to realise the value of a recent Martech investment in a Customer Data Platform, as well as embedding a Marketing Capital Allocation strategy through multiple measurement methods and an alignment with our budgeting process.
Managing multiple, and complex stakeholder relationships with very different interests and needs will be critical for this role, as well as a focus on continued development of team members and an emphasis on team culture given the fast expansion of the team and the wider business.
WHAT YOU’LL DO
WHAT YOU’LL NEED
Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match.
INTERVIEW PROCESS
WHAT’S IN IT FOR YOU
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
