Ushur is transforming the way enterprises communicate and engage with customers. Fueled by consumer’s self-service demands, enterprises are modernizing customer engagement and experience models. Ushur is fast becoming the platform of choice for Customer Experience Automation™, enabling these enterprises to leapfrog their digital native counterparts and deliver delightful customer and employee experiences. With cutting-edge Conversational AI, Machine Learning and Intelligent Process Automation technologies, Ushur has enabled Fortune 100 enterprises, including some of the world’s most well known brands in healthcare, insurance, banking and financial services sectors, to automate and transform their customer engagement. Cloud-native, 100% no-code and purely workflow-driven, Ushur empowers citizen developers within business operations teams to build AI-powered, fully-automated and omni-channel experience to digitally transform customer journeys end-to-end.
The Head of Industry, Insurance and Financial Services, will be a key driver in shaping and executing Go-to-Market (GTM) strategy, tactics and launches in these verticals to support continued strong market growth. These GTM strategies and tactics will elevate the Ushur brand and demand generation efforts and drive new logo and expansion growth. This role demands a strategic thinker with deep industry knowledge, strong leadership skills, and a passion for technology and innovation. The ideal candidate will collaborate cross-functionally, and leverage market insights to craft compelling value propositions and Go-to-Market strategies.
They will play a key role in providing key insights into market dynamics and needs, as well as vertical expertise in Insurance and Financial Services processes, products, systems, and priorities to guide our platform, sales, marketing, and customer expansion strategies. The ideal candidate will be highly collaborative, able to both think strategically and drive out the details. They must be adept in both written and verbal communication, confident to engage with global industry leaders. Continuous learning, flexibility, and initiative are key to success as a member of our industry team. This role will report into the Global Head of Industry Groups.
Responsibilities
- Go-to-Market Strategy and Execution Planning:
- Develop highly granular Ideal Customer Profiles (ICPs) and use case-focused solutions for the target markets.
- Collaborate with product, marketing, sales, and customer success teams to ensure alignment, enablement and successful execution of go-to-market campaigns. Develop and implement comprehensive marketing strategies tailored to the insurance and financial services sectors.
- Analyze market trends, customer needs, and competitive landscape to identify opportunities and inform strategic decisions.
- Set clear goals and performance metrics to measure the success of vertical
- Industry Expertise:
- Serve as the industry subject matter expert, understanding and sharing the nuances and challenges of the insurance and financial services sectors.
- Stay abreast of industry trends, regulations, and emerging technologies to ensure marketing and sales strategies are current and relevant.
- Act as an Ushur brand ambassador through meaningful interactions with industry, including through social media, events, conferences, and other public speaking opportunities.
- Assist the Sales team in identifying meaningful use cases for target accounts, contributing to presentation collateral, providing insight into the buyer’s point of view, and participating in prospect meetings.
- Contribute to the Customer Success team’s focus on growth with our customers by identifying and presenting use case expansion opportunities.
- Assist our Solution Consulting team to design high-volume platform demonstrations for buyers and influencers.
- Content Development:
- Closely collaborate with product marketing, demand generation, brand and creative teams in the creation of high-quality, engaging content including case studies, whitepapers, blog posts, and thought leadership articles.
- Ensure content effectively communicates the value of our solutions and addresses industry pain points. Provide feedback to the Marketing team on marketing campaigns and plans for written and multi-media collateral, along with authoring blogs and contributing to our hosted and field events.
- Product and Platform Enhancements:
- Work with the Product team to identify new platform capabilities with strong product potential for target verticals, building out functional process flows and creating buyer and user personas.
- Support the Engineering team in their creation of new features, including guidance on credible data sources for AI and model enhancements.
- Contribute to the industry team’s creation of standard work and scalable processes.
- Provide regular reports and insights to senior leadership on effectiveness and industry trends.
Requirements
- 10+ years of progressive experience in insurance carrier and/or financial services technology providers with demonstrated expertise and career growth in Go-to-Market business operations, business systems, and/or customer-facing roles.
- Proven ability to translate industry-specific business needs, pain points and personae preferences into clearly-defined ideal customer profiles (ICP). Defining, documenting and enabling teams on insurance/finserv ICPs is a big part of this role and experience in this area is a big plus.
- Possesses a deep understanding of how technology is leveraged both within insurance/finserv companies and how they interact with their customers, members, partners and other key stakeholders.
- Deep understanding of regulatory and compliance drivers within the insurance/finserv arena on a global scale.
- Knowledge and expertise in how insurance/finserv companies select technology and vendors is a big plus and an important responsibility of this role.
- Has a strong background in enterprise process improvement and redesign, especially as it relates to highly regulated industries.
- Proven ability to translate complex ideas into usable business concepts.
- Audience appropriate communication and presentation skills.
Benefits
Great Company Culture. We pride ourselves on having a values-based culture that is welcoming, intentional, and respectful.
Bring your whole self to work. We are focused on building a diverse culture, with innovative ideas where you and your ideas are valued. We are a start-up and know that every person has a significant impact!
Rest and Relaxation. Unlimited PTO, wellness days, paid holidays, and more!
Health Benefits. Comprehensive health, dental, and vision. We offer a variety of plans to meet the needs of you and your loved ones.
We care about your Future. Access to 401(k) so you can contribute and generous stock options.
Keep learning. One of our core values is Growth Mindset - we believe in lifelong learning. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses and support your ongoing development and career growth.
Flexible Work. In-office, work-from-home, or hybrid, depending on position and location. We seek to create an environment for all of our employees where they can thrive in both their professional and personal lives.
