The Job
For our ambitious, fast growing team in Copenhagen, we are looking for a Head of Growth Marketing (Offline channels). Working in our Marketing Team, you will take a leading role in improving on the current and future business growth and profitability. You will be responsible for leading a team of growth managers to identify and drive high impact marketing initiatives that will scale our overall topline and step change how we grow our local channels and incremental revenue streams.
You will be based out of our Nordic head office in Island Brygge, Copenhagen and report to the Director of Growth and Marketing Strategy.
You will…
- Lead and develop a team of high performing growth managers with a strong managerial focus on direction, structure, feedback and coaching
- Overlook the long term growth and profitability strategy of our locally owned channels such as direct mail, direct sales, podcast, and product sampling
- Oversee marketing operations and guide the team on process optimisation around in-box marketing materials and sampling products to improve the overall customer experience
- Ideate, prioritize, execute and report on growth initiatives in close partnership with a broad range of cross-functional stakeholders and external agencies to maximize the full potential of opportunities
- Co-shape the marketing strategy working with local and global management teams by surfacing new learnings, implement best practices, implementing creative initiatives
- Assist on cross-departmental strategic growth projects
- Be responsible for the budgets and KPI setting across your channel portfolio in order to drive both growth and profitability
- Utilize a data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our local growth channels
You have…
- 5+ years of experience in Growth Marketing Management, DTC Consumer Marketing, Management Consulting or similar
- Experience in managing an agile team of highly engaged talents
- Experience in working with marketing channels and steering on marketing KPIs
- A commercial and data driven mindset with strong business acumen and analytical capabilities
- Advanced project management skills and the ability to juggle multiple projects and stakeholders
- Persistence and bias-to-action with a track record of performance
- Proven experience and passion for working across functions and with senior stakeholders
- A degree in Business Administration, Economics, Finance, Statistics, Mathematics, Business Analytics or similar quantitative discipline
- Fluency in English. Nordic language capabilities not required
We offer…
- A meaningful impact on top- and bottom-line of HelloFresh Nordics
- Learning and development opportunities plus the opportunity to request training specifically for your role and career with us
- Freedom of idea and initiative, execution and implementation of your own ideas
- The opportunity to engage and collaborate with colleagues across the globe
- A significant discount on your weekly HelloFresh box
- Comprehensive relocation assistance to move to the Nordics plus visa application support
- Mental health support through online subscriptions
- Monthly pension scheme including health insurance benefits
- A diverse and vibrant international environment of 35+ different nationalities
- Subsidized healthy lunches
- Additional perks: Nordic Language classes, discounts for our neighboring gyms, company events and parties, fruit & snacks in the office and free Friday bar
Are you up for a challenge?
- Apply with your CV (In English please)
- If we see a match, you’ll have a call with one of our recruiters to share more about what you can bring to the team
- Are both sides still positive? Then we proceed to the assessment stage to assess key skills required for the job
- We will be conducting interviews on an ongoing basis and will close down the position once the successful candidate has been found.
