Head of Growth Marketing

Who Are We?

Decentralized Masters is at the forefront of DeFi education globally. In just two years, we have grown from a pioneering pair of co-founders to over 80 dedicated professionals. Today, we are recognized as one of the fastest-growing enterprises in the sector, with industry insiders predicting our evolution into a unicorn company by 2030. Operating on a bootstrapped model, we are on track to achieve an impressive $50 million in revenue this year alone.

Our Impact

While our growth has been remarkable, we take even greater pride in the success of our clients. To date, we have empowered over 2,000 investors to break into the DeFi world. At Decentralized Masters, we don’t just offer education; we cultivate a powerhouse of knowledge combined with an engaging community, innovative technology, and a team of leading DeFi and blockchain experts. Our commitment is to deliver unparalleled resources designed for long-term success in the world of DeFi and Web3, ensuring our members not only safeguard but also enhance their financial future.

Our Vision

Our goal is to create the largest and most influential DeFi ecosystem the world has ever seen, starting with becoming the gold standard in DeFi education. This vision is ambitious, transformative, and poised to change the landscape of digital finance.

Are You Ready?

This is more than just a job; it’s an opportunity to shape the future of Web3 technology and education. Are you ready to be part of our vision to redefine what’s possible in DeFi and beyond? Apply below, and let’s explore this journey together.

Check us out here: Decentralized Masters

What Will You Be Doing?

As the Head of Growth, you will play a pivotal role in driving our marketing strategy, specifically focusing on paid advertising channels to expand our reach, generate high-quality leads, and increase our revenue. You will be responsible for overseeing and optimizing all aspects of our paid media campaigns across various platforms, with a focus on achieving scalable results.

Key Responsibilities:

Paid Advertising Strategy:

• Develop, execute, and optimize paid ad strategies across multiple platforms, including but not limited to Facebook, YouTube, Google Ads, and other emerging channels.
• Utilize data-driven insights to continuously improve ad performance, targeting, and ROI.
• Experiment with new creative approaches, targeting tactics, and ad formats to stay ahead of market trends.

Campaign Management:

• Create, manage, and scale paid ad campaigns with a focus on high-ticket funnels, aiming to generate consistent monthly revenue growth.
• Monitor and analyze campaign performance metrics, using insights to make data-informed decisions and improve future strategies.
• Implement A/B testing to optimize ad copy, visuals, landing pages, and call-to-actions for maximum conversion rates.

Collaboration and Skill Development:

• Work collaboratively with our in-house marketing team and external experts to leverage additional skills and knowledge.
• Identify and train team members in advanced paid media techniques to ensure we maintain a competitive edge in the marketplace.

Budget Management:

• Manage and allocate the advertising budget to maximize ROI while achieving cost-efficient customer acquisition.
• Track, report, and analyze the performance of all paid marketing campaigns and recommend ways to improve on key metrics.

Audience Targeting and Expansion:

• Develop audience segmentation strategies to target our ideal customers (American males aged 45+), tailoring campaigns to resonate with this demographic.
• Utilize advanced targeting and retargeting techniques to reach new potential customers and nurture existing leads through the sales funnel.

Requirements

What Do You Bring?

• Experience: Proven experience in scaling paid ad campaigns, particularly Facebook and YouTube, with budgets exceeding $1 million per month.
• Direct Response Expertise: Demonstrated success in managing high-ticket sales funnels and implementing direct response marketing strategies.
• Analytical Skills: Strong ability to analyze data, interpret insights, and make data-driven decisions to optimize campaign performance.
• Leadership: Exceptional leadership and team management skills, with the ability to guide and inspire a team of marketing professionals.
• Knowledge: Deep understanding of the financial landscape, investment-related offers, and familiarity with the AGORA style of financial publishing.
• Detail-Oriented: A meticulous approach to all aspects of marketing, ensuring that campaigns are executed with precision and accuracy.

Benefits

What Do We Offer You?

• Competitive Salary Package
• Full-time / 40 hours a week
• Unlimited PTO
• Flexible Work Schedule
• Team Off-sites
• Supportive, dynamic culture with team members across 22+ countries
• Entirely remote setup — work from anywhere in the world!

If you are ready to take on a challenge that will shape the future of crypto finance and grow with a team of innovators, we want to hear from you!