We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. As one of the fastest-growing e-commerce companies, we have built a reputation for reliability and excellence.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Job Summary:
We are seeking a dynamic and results-oriented Head of Growth Marketing to lead Coupang’s growth efforts in Taiwan. This senior leadership role is ideal for someone with a proven track record or scaling tech startups and e-commerce platforms in competitive marketing, particularly in Asia (although not an essential requirement). You will play a critical role in expanding Coupang’s presence in Taiwan, driving customer acquisition, retention, and growth.
What You Will Do:
- Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, revenue growth and customer loyalty in Taiwan.
- Lead the optimization of paid and performance marketing channels (including Display, Search, Affiliates, etc.) to ensure maximum ROI.
- Lead discussion and manage relationships with senior stakeholders in Google, Meta, and other performance marketing channel partners.
- Leverage customer data and market analytics to continually refine marketing strategies and ensure scalability.
- Define roadmap for growth working Product and Engineering teams to build capabilities to improve efficiency of marketing spend.
- Build and manage a high-performing user growth team, fostering a culture of innovation, collaboration, and excellence.
Essential Qualifications:
- 15+ years in performance marketing with at least 5 years in a leadership role, ideally in a fast-growth tech company or e-commerce platform at scale.
- Experience leading cross-channel marketing strategies (paid, organic and social marketing). A proven track record of leading customer acquisition and retention with a focus on long-term growth.
- Demonstrated success in driving growth for scaling businesses in competitive markets, with a deep understanding of consumer behavior.
- Experience leading and scaling high-performing, cross-functional teams. Proven ability to mentor, manage, and grow marketing professionals across diverse functions and seniority.
- Strong proficiency in using data and analytics to ‘deep dive’ on challenges to help guide business decisions.
- Demonstrated bias for action, with a proven ability to execute rapidly, take ownership, and drive initiatives from concept to completion. Known for decisiveness, pragmatic problem-solving, and the ability to pivot quickly in response to market demands.
- Highly credible with the ability to work with senior leadership, inform and support decision making by leveraging your deep expertise in growth marketing.
- Fluency in Mandarin is preferred but not required
