As the Head of Global Content House in Continental Tires you will lead our in-house content production teams, functioning as an internal agency to create and deliver compelling, omnichannel marketing content. This role is pivotal in shaping and executing our content strategy across all platforms to enhance brand visibility, engagement, and growth.
You will transform the way content is produced, distributed and managed within the organization, by adopting new processes, tools, technology and capabilities. You will lead content production´s effectiveness and efficiency on a global scale, coordinate the various regional content hubs and be responsible reporting savings to Tire Board members.
In this exciting job you work on the following tasks:
- Content Production Strategy: Developing our content production strategy and business cases, as well as the deployment and change management plans. Growing and sustaining our brand equity with high performing and consistent marketing content.
- Digital Asset Management: As a business owner of the Digital Asset Management system, ensure centralization, scaling content creation and collaboration
- Performance Measurement and Benchmark: Monitoring and analyzing content performance metrics to measure effectiveness, continuously optimizing content based on data insights, industry trends, and audience feedback, establishing a robust KPI framework and Monitoring external trends to constantly ensure Continental Content House keep outperforming, pilot new opportunities in due time.
- Leadership: Leading and inspiring a global team of content creators, fostering a collaborative and innovative team culture
- Planning and Production Process Workflows: Managing the global content production pipeline.
- Partners Network Management: Establish and maintain a network of partners (freelancers, boutique agencies, leading agencies) we could activate when necessary.
- Academic degree in business administration, marketing, media or an equivalent qualification
- Min 15 years of experience in marketing, with at least 5 to 10 years implementing and leading Global Marketing Content teams. within a FMCG company or creative agency
- Solid experience leading major transformation within B2B and B2C Marketing organization.
- Strategic thinker with expert knowledge in content creation and management
- Leading leaders experience in diverse and multi-location teams
- Project management skills
- ROI-minded leader
- Early adopter in new technologies
- Agency management
- Experience in DAM implementation beneficial
- Professional working proficiency in English, no other language required
- Open to travel up to 20%, incl. business trips abroad
Applications from severely handicapped people are welcome.
You will be part of the Global Marketing team for Continental Tires. You will report directly to the CMO. The role is posted as located in Madrid (Spain) but other countries could be considered. The Global Marketing is intentionally diverse and location agnostic, we value potential and skills over location, reflecting a broad range of backgrounds and perspectives.
On top of that you can expect the following benefits:
- Corporate Pension Plan (after two years of seniority)
- Flexible Compensation Plan
- Employee discounts
- Daily restaurant tickets
- Accident insurance
- Assistance at private medical clinic
- Co-financing of corporate medical insurance
- Teleworking policy
- Flexible timetable
- Office car park
- Fruits in the office
Ready to drive with Continental? Take the first step and fill in the online application.
