As part of the Growth Marketing team, you will own development and delivery of the product proposition and marketing strategy for new global sports channels (e.g. PGA TOURPass and FIBA Courtside 1891).DAZN is a fast-paced, commercial environment and you will be expected to influence and manage several work streams concurrently. As part of an international business, you will harness expertise from commercial, creative, media, product, tech, content and analytics to deliver owned, earned and paid marketing campaigns for fans around the world, so managing stakeholder relationships well will be key.
This is a hybrid role and we are open to this role being based in one of our European Markets offices – Italy, Germany, Spain, Belgium, Portugal. You will also need to be available for periodic overseas travel.
Benefits include access to DAZN, 25 days’ annual leave (increasing by 3 days after 3 years), private medical insurance, life assurance, pension contributions up to 5%, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources and access to our internal speaker series and events.
As our new Head of Global Channels, you’ll have the opportunity to:
- Onboard new global channel partners into the DAZN ecosystem, including representation at external quarterly steerco meetings, and regular planning & performance reviews.
- Own the D2C product proposition end to end – input into rights, free vs paid content offering, localisation, UX signup journey etc.
- Develop go-to-market strategy to launch and grow new global channel properties, driving collaboration across a wide group of cross-functional teams and stakeholders.
- Implement 360 degree paid, owned & earned marketing campaigns to drive awareness and acquisition globally.
- Need to show passion and expertise in Golf (and ideally Basketball) with the ability to size and prioritise key markets for growth, including which events, competitions and talent to promote in local marketing campaigns.
- Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.
- Work with Commercial team to develop pricing and propositions strategy.
- Work with CRM team to build customer contact strategy including onboarding, engagement, and retention communications.
- Work with Product & Technology team to build best-in-class customer experience.
- Work with Content team to ensure regular promotion in live broadcast and on-platform merchandising.
- Budget management, including liaison with finance on weekly acquisition and retention results, forecasting and monthly P&L reviews.
You'll have:
- Proven experience in a strategic marketing leadership role.
- Excellent understanding of subscriptions marketing businesses including retention and acquisition tactics.
- Experience in a rigorous, data-led environment with a trading mentality. Commercially literate.
- Excellent stakeholder management. DAZN, is a multinational matrix organisation and you will be expected to influence the decisions of senior leaders in each market. Proven track record of delivering through others.
- Hands-on experience running both on and offline marketing campaigns, including creative development and media planning, ideally across multiple international territories.
- A strong understanding of how to maximise owned & earned channels such as organic social, influencer and partner marketing.
- Comfortable with ambiguity, open-minded, and flexible. A positive attitude toward new challenges, with a willingness to learn, embrace new technologies and business change.
- A passion for sports and a deep understanding of what it means to be a fan.
