At
McLaren Racing, we believe only by chasing performance in everything we do can
we give ourselves the best chance of success. Performance on track and in
the factory. Performance for our people, our business and our
partners. It’s about more than winning. It’s about hitting the
highest standards, and then raising the bar again.
Purpose of the Role:
The purpose of this role is to drive partner retention and acquisition through the development and deployment of Formula One assets. The role encompasses the oversight of McLaren Formula One trackside experiences as well as the Formula One assets that McLaren Racing has at its disposal.
The role has a commercial focus ensuring Partner satisfaction as well as supporting acquisition activity through the on-going evolution of the trackside experiences, aiming to provide the best sport has to offer. An innovative mindset is required to develop new trackside assets to enhance the guest experience as well as driving Partner revenue.
A creative approach is required to compliment and support the commercial need. Trackside experiences are a key differentiator for McLaren and as such will require a lens to ensure competitive edge is driven through innovative and unique activations. Digital and new technologies must be considered to bring to life McLaren’s brand values to support brand equity growth.
Formula One display items are a key Partner asset and a revenue driver. Partner satisfaction is a priority and determinant of renewal requiring display assets to be managed with partners in a seamless way whilst maximising McLaren commercials.
Role Dimensions:
- Overseeing multiple direct and indirect reports.
- Budget holder for your respective team.
- Unsocial hours and some travel will be required.
Principal Accountabilities:
Strategic ideation & Planning (20%)
- Create and define the business plan for the delivery of the Formula One McLaren Paddock Club (McLaren Priceless Lounge); including long range financial planning as well as the development of new assets for incremental revenue opportunities with Partners.
- Set the strategic direction for mid-tier McLaren experiences at Formula One Grand Prix using insights and data to determine activity to best satisfy Partner demand and drive revenue for McLaren.
- Lead the delivery of the show car and display asset programme; being strategic in long term thinking of the business and partner needs as well as maximising revenue from each asset.
- Place the McLaren brand strategy at the heart of all ideation and development to support long term equity growth for the brand.
Management and delivery of (40%)
- The McLaren Paddock Club experience across all Formula One Grands Prix.
- The McLaren Paddock Club profit and loss model, working closely with the Commercial Finance team.
- A mid-tier hospitality offering for McLaren at specific Grands Prix to be determined through Partner demand.
- Financial modelling for mid-tier hospitality; balancing revenue for McLaren and value for Partners
- The global show car programme; managing demand from Partners to maximise usage of assets.
- A show car fleet which is up to date and fully functioning with minimal time for repairs.
- A long term view for the show car fleet to ensure assets in market are current without impacting the overall P&L for McLaren.
- A trackside brand experience and display asset offer which is fully representation of the McLaren brand, bringing the brand strategy to life through every customer touch point.
- A trackside brand experience and display asset offer which follows sustainability protocols and processes to support McLaren’s DE&I initiatives.
Commercial delivery and evaluation (20%)
- Measurement of all activity through clear KPI’s to enable a continuous cycle of improvement remaining focused on commercial and brand growth.
- The use of insights and data to determine strategic decisions.
- Ensure the learnings are shared with key stakeholders and continually refresh/optimise the activity to ensure best-in-field ROI’s are achieved.
- Contribute to the overarching Commercial strategy that underpins the wider function, to accelerate our path to profit.
- Lead and engage with key stakeholders across Formula One, the McLaren Technology Centre, third parties and partners.
Team leadership (20%)
- Leadership across the Brand Experience function, with a focus on collaboration to ensure Formula One experiences are in line with the complimentary brand experiences at the MTC and at other locations.
- Leadership of a focused team who manage experiences externally for consumers, and any other experiences as may be required from time to time.
- Coach the team to superior levels of performance embedding a commercial mindset (the proactive identification and exploitation of new revenue opportunities).
- Define and embed robust development plans for direct reports to underpin their growth and achievement of their KPI’s.
