Head Of Demand Inbound Marketing

Some Key Responsibilities

• Demand Capture: Oversee the Demand Capture teams, including Paid Media, SEO, Content (including video and social), Video Production, Social Media, Web Development, and Web Design. Ensure these teams effectively capture and nurture leads through targeted campaigns and optimized digital experiences.
• Growth Marketing: Lead the Growth Marketing team, focusing on performance marketing, conversion rate optimization (CRO), and innovative marketing strategies that accelerate customer acquisition and retention.
• Sales & Enablement: Collaborate closely with the teams, including BDRs and MREs, to ensure a seamless handoff from marketing to sales, driving high conversion rates and customer success.
• Multi-disciplinary Team Leadership: Provide strategic guidance to support the team's development and performance.
• Cross-functional collaboration: Work with product, sales, customer success, and operations teams to ensure alignment across all growth initiatives. Foster a culture of collaboration and continuous improvement.
• Data-driven decision-making: Utilise analytics and data insights to inform decision-making, optimize campaigns, and refine growth strategies. Implement rigorous tracking and reporting mechanisms to measure performance and ROI.
• Global Market Expansion: Identify and capitalize on growth opportunities in existing and new markets, tailoring strategies to regional nuances and customer needs.
What Does Success Look Like in This Role:
• Market Share: Increase in market share within each geography
• Revenue Growth: Achieve or exceed quarterly and annual revenue targets across all regions, contributing significantly to Sprinto’s overall growth.
• Lead Generation: Increase the volume and quality of leads generated through demand capture activities, resulting in higher conversion rates and customer acquisition.
• Market Penetration: Successfully drive further expansion of Sprinto’s market presence in the US, Europe, India, APAC & rest of markets, ensuring a solid foothold.
• Team Performance: Achievement of individual and team KPIs, including campaign performance, sales enablement, and content production metrics. Build and lead a high-performing, motivated growth team that consistently meets or exceeds targets. Foster a culture of innovation, accountability, and excellence.
• Optimised Marketing Spend: Deliver a high return on investment (ROI) from marketing spend, with effective allocation of resources across channels and campaigns.
• Customer Lifecycle Management: Enhance the customer journey from awareness to acquisition.

Some key requirements of the role -

• Experience: Relevant experience in growth, marketing, or sales roles, with a proven track record of driving revenue growth in a B2B SaaS environment, particularly in developed markets such as the US & Europe (Preferred if extensive experience working in global markets) for over 8+ years.
• Leadership: Strong leadership skills with experience managing large, multidisciplinary teams across multiple regions.
• Strategic Vision: Ability to develop and execute a global growth strategy, deeply understanding regional market dynamics and customer behavior.
• Analytical Skills: Data-driven mindset with the ability to interpret complex data, derive insights, and make informed decisions.
• Communication: Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels.
• Innovation: A creative thinker who can identify new growth opportunities and execute innovative marketing and sales strategies.
• Global Perspective: At Sprinto, we value diversity and inclusion. Experience in managing growth initiatives across diverse geographies, with a strong understanding of cultural and market differences, is a key aspect of this role. We believe that a global perspective is essential for our team, and we look forward to welcoming candidates who share this value.
What's Next If You Succeed in This Role:
• Leadership Growth: The Head of Demand Generation at Sprinto has significant growth potential, with opportunities to expand its scope from demand generation to broader marketing leadership. Future responsibilities may include overseeing other regions or even broader business units. Ambitious individuals will find that the sky's the limit at Sprinto. Strategic Influence: Increased influence in shaping Sprinto’s overall business strategy and long-term growth objectives. Impact: Play a pivotal role in establishing Sprinto as a global leader in the SaaS market through innovative growth strategies and successful market execution.
What You'll Do:
• Strategic Leadership: Develop and execute a comprehensive growth strategy that drives revenue growth across the US, Europe, APAC, India & the rest of the market segments.

Benefits -

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy