Head of Demand Generation and B2B Marketing
About Fortune:
Fortune's mission is to change the world by making business better. We achieve that by providing trusted information, telling great stories, and building world class communities. We measure performance by rigorous benchmarks, and we hold companies accountable. Our goal is to make Fortune a force for good through its second century and beyond.
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling.
As part of this mission, each year, Fortune hosts by-invitation-only live and virtual meetings and membership communities for the leaders setting the global business agenda. They are renowned for innovative formats that tap into the insights and moderating skills of Fortune’s top editors, peer-level interaction across industries, and strategic focus. For more information, visit fortune.com.
Overview
- Reporting to the SVP of Marketing, the Head of Demand Generation & B2B Marketing will be responsible for defining and executing the company’s inaugural demand generation strategy and associated enterprise marketing activities in support of the company’s revenue objectives
- This person will be a hands-on player-coach, recruiting and building a small and impactful team of marketing professionals that will create a groundswell of sales support, generating qualified sales leads and nurturing existing customer relationships
- In addition to working in lockstep alignment with the sales organization, the Head of Demand Generation and B2B marketing will collaborate and support executive management’s overall company goals and business unit managers to align marketing messaging and demand generation practices with their business goals and KPIs.
Responsibilities
- Build a demand generation engine that communicates Fortune’s distinct value proposition and supports go-to-market activities by creating qualified leads for the sales organization
- Create multi-channel content marketing strategy that builds brand awareness and showcases Fortune’s story-telling capabilities via Fortune’s portfolio of enterprise branding, advertising, events and related products and solutions
- Leveraging distribution channels such as email, SEO and social media marketing (with an emphasis on LinkedIn), this person will execute large scale marketing campaigns that support the enterprise sales team.
- Create organizational transparency and build the full marketing and demand generation funnel data dashboards needed to optimize and make data-driven decisions around content and channel efficacy, by partnering with the business intelligence and product analytics
- Oversee all top-of-funnel sales activities at Fortune, communicating and influencing the sales team with data and persona messaging information they need to be effective with sales leads and customer renewals
- Support full sales pipeline conversion and CRM tracking in collaboration with sales leadership
- Be an organizational thought-leader and evangelist, advocating and communicating Fortune’s unique value proposition in the market, as an expert on Fortune’s editorial and branding/advertising solutions.
Qualifications
- 7-10 years of demand generation and B2B marketing management experience in the digital media, technology or related industries, with at least 4 years in a senior role managing individual contributors of the following types: content marketers, product marketers, email marketers, and/or social media marketers
- Experience recruiting and building teams; entrepreneurial experience/exposure is helpful as this person will be creating a new function and department
- Proficiency in CRM software (ideally Salesforce platform) with hands-on experience executing best practices with respect to 1 or 2 of the following: cold email marketing and email drip campaign, social media demand generation and B2B content marketing
- Proven track record of launching and scaling successful B2B marketing campaigns using measurable KPIs and quantitative analysis (e.g. A/B testing, pipeline and conversion measurements)
- Experience creating an inbound motion is a huge plus
- Deep understanding of the media buying and branding landscape
- Exceptional leadership, communication, and presentation skills.
Fortune’s perks and benefits include:
- 22 vacation days, 11 paid holidays and an honor-based sick leave policy
- Health, dental, and vision, coverage (90% paid for individuals and families), plus a high-deductible health plan option where Fortune contributes to a Health Savings Account (HSA) and a mental-health benefit
- 401(k) plan
- Generous parental leave
- Dependent care/health care/commuter FSAs, and cell phone benefits
- Tuition reimbursement program and other professional development resources
- An array of cultural initiatives including Employee Resource Groups and a mentorship program
- A commitment to an open, inclusive, and diverse work culture
The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.
Salary
For this role the estimated total compensation range, depending on level of experience, is $125,000.00 - $150,000.00 inclusive of a discretionary annual bonus.
About Fortune:
At Fortune Media, our mission is to change the world by making business better. We achieve that by providing trusted information, great storytelling, rigorous benchmarking and world-class community building. And our key values are humility, ownership, and transparency.
The policy of Fortune Media is to provide equal employment opportunities to all applicants and employees without regard to race, color, caste, creed, religion, sex, sexual orientation, gender identity or expression, marital status, citizenship status, age, national origin, ancestry, disability, or any other characteristic protected by applicable law. Fortune Media affirmatively seeks to advance the principles of equal employment opportunity and values diversity and inclusion.
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivaled access and best-in-class storytelling. Fortune’s mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today—and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders—and gives them the tools to make business better. Our values inform our mission. We believe that business can be a powerful platform for good, and we are committed to holding it to that standard.
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