Head of Data, Fan Engagement

The Summer Olympic and Paralympic Games will be hosted in Los Angeles, California in 2028, returning to the United States for the first time in over 30 years. 2028 will be the first time LA hosts the Paralympic Games, creating an opportunity to expand awareness, understanding and inclusion of people with disabilities.

LA28, the organizers for the 2028 Olympic and Paralympic Games in Los Angeles, is on a mission to create an unparalleled Games experience for athletes, fans, partners, our community and our people. Our vision is to collectively create what’s next through sport, community and the power of our differences.

The 2028 Olympics and Paralympics will represent LA and leverage the strength of our community’s diversity and creativity as we collectively work to design a Games that we all want to be a part of. We do this by focusing on people and by inviting everyone into the story of the LA28 Games.

The LA28 organizing committee is an independent, non-profit organization that is privately funded and governed by a board of directors. 

Our Vision is to collectively create what’s next by harnessing sport, community and the power of our differences. Our Mission is to create an unparalleled Paralympic and Olympic Games for athletes, fans, partners, our community and our people.

Values and Behaviors:

• Optimism – Embody a positive, enthusiastic, and solution-oriented attitude in everything we do; challenge the status quo, inspire and support one another to achieve our best; have our eyes on the future and believe we can make a meaningful impact
• Integrity – We communicate openly and honestly, listen, and respectfully value multiple perspectives; we do what we say and are accountable for everything we do; we do the right thing, always. Even when it isn’t easy
• Excellence – We hold ourselves to the highest standard and expectations; we live our values and truths and persevere through challenges; we are continuous learners and adapt and pivot with speed to meet changing needs
• Inclusion – We seek to represent, include, empower and level the playing field; our work reflects the communities we serve and the world in which we live; we leverage our platforms to bring awareness to issues relevant to who we are
• Co-Creation – We are authors of a shared story. Everyone contributes their unique voice to our shared mission; we share pride in our accomplishments and ownership of our shortcomings
• Boldness – We embrace creativity, courage and outside-the-box thinking; we are unafraid to take risks, explore unconventional solutions, and learn from the process; we are innovators, disruptors, and challengers of the status quo

Head of Data, Fan Engagement:

LA28 is looking for a strategic and innovative Head of Data, Fan Engagement to join the Digital Engagement Marketing team. 

The Head of Data, Fan Engagement role will lead LA28’s data initiatives and drive the data strategy and management of fans. This person will play a pivotal role in ensuring the integrity, security, and efficiency of LA28’s data infrastructure. A successful candidate will be obsessed with evaluating, managing, and enhancing the LA28 fan experience to ensure all data collected comply with data privacy regulations and all data policies are implemented. This person will be a key protector of the LA28 brand and a key contributor in building a legacy for the Olympic and Paralympic Movement through the lens of the fans and athletes.

This is a results-focused role for a hands-on person who is driven to create tangible outputs with cross-functional teams, and who is at ease being a brand steward of the LA28 brand. He/she/they will report to the Sr. Director, Marketing and Brand Engagement. 

Key Responsibilities:

• Data Strategy Development: Define and implement a comprehensive data governance strategy aligned with LA28’s goals and industry best practices
• Data Management: Oversee data management processes, including data acquisition, storage, quality, and lifecycle management, ensuring data is reliable and accessible for stakeholders
• Contract Negotiation: In collaboration with Legal and Technology teams, be a key leader in data agreement development and participate in business negotiations with key stakeholders
• Governance Framework: In collaboration with Legal and Technology teams, establish a data governance framework that outlines policies, standards, and procedures for data usage, management, and compliance
• Collaboration and Leadership: Lead and represent MarTech Steerco to promote data literacy and advocate for data-driven decision-making across all levels of LA28
• Stakeholder Engagement: Work closely with internal and external stakeholders such as USOPC, IOC, and LA28 partners to understand data needs and ensure alignment with overall objectives
• Performance Metrics: Develop and manage KPIs to assess data management effectiveness and drive continuous improvement
• Regulatory Compliance: Ensure adherence to relevant data protection regulations and industry standards, maintaining high ethical standards in data usage
• Innovation and Trends: Stay abreast of emerging trends and technologies in data management and analytics, identifying opportunities for innovation that can enhance organizational capabilities.

Background & Requirements:

• 10+ years of data strategy, governance, and management experiences ideally in a B2C environment
• Must be an expert in Salesforce Marketing Cloud, Data Cloud, and OneTrust
• Strong understanding of data governance frameworks, data quality management, and data protection regulations 
• Highly analytical and collaborative qualities with strong technical, strategic, and problem-solving skills
• Passionate about data security and keeping up with industry standards including but not limited to data privacy and accessibility requirements 
• Strong communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Self-starter who is highly passionate about the Olympic and Paralympic movement
• Demonstrated commitment to Diversity, Equity, Inclusion, and Belonging (DEIB)

Physical Requirements

• The majority of work may be conducted in an office setting, requiring extended periods of time using computers, phones, and other office equipment
• Must be capable of maintaining focus and attention to detail during long periods of analysis and strategic planning
• Work hours may vary but our office is currently working on a hybrid 4-day a week in office model

Education:

• Bachelor’s degree in Data Science, Computer Science, Information Management, or a related field, advanced degree preferred

The annual base salary range for this position is $150,000.00 - $170,000.00. The pay scale provided is the range that LA28 reasonably expects to pay as starting base compensation for this role. All LA28 compensation remains subject to final determination based on individual candidate qualifications, experience, or other reasonable criteria consistent with LA28’s operational business needs and applicable law.

LA28 does not provide relocation assistance.

LA28 is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We strive to build a team that is diverse, inclusive and encourages qualified candidates of all backgrounds, perspectives, and identities to apply. We will consider all qualified candidates with criminal histories in a manner consistent with local law. We assess applications based on relevant skills, education, and experience a candidate can add to our team.