Head of CRM

RecargaPay is the Super App that simplifies everyday payments for consumers and SMEs in Brazil.

The platform streamlines payments for over 6 million Brazilians by consolidating credit and debit cards, instant payments like Pix, and Open Finance, on a mission to democratize mobile payments and financial services in Brazil.

Featuring services such as bill payments, mobile top-ups, public transportation, installment plans, and loans, designed with convenience, low cost and flexibility in mind. RecargaPay is changing the way both banked and unbanked Brazilians make their everyday payments and access their financial services.

As Head of CRM, you will lead the customer relationship and engagement strategy to maximize satisfaction and loyalty. You will develop and implement CRM policies, analyzing data and insights to understand customer needs and enhance their journey experience.

Responsibilities:

• Lifecycle Strategy: Develop and execute a comprehensive user lifecycle strategy, focusing on activation, retention, engagement, and reactivation;
• Customer Segmentation: Identify and segment customers based on behavior, needs, and characteristics to personalize communications and offerings;
• Automation and Tools: Implement effective CRM systems and tools to automate processes, collect relevant data, and analyze performance;
• Multichannel Communication: Create and manage effective communication campaigns across multiple channels, including email, WhatsApp, SMS, push notifications, and others;
• Data Analysis: Use data and metrics to assess CRM strategy performance, adjust approaches as needed, and provide insights to the leadership team;
• Customer Experience: Collaborate with other teams to ensure a consistent and exceptional customer experience across all touchpoints;
• Team Management: Recruit, train, and lead a team of CRM professionals, fostering a collaborative and productive work environment;
• Reporting and Dashboards: Ability to create custom reports and dashboards to monitor CRM strategy performance using tools like Tableau, Power BI, or native CRM platform tools.

Requirements

• Bachelor’s degree in Engineering, Marketing, Business Administration, or a related field. Master’s degree/ Postgraduate/ MBA is a plus;
• Minimum of 5 years of experience in managing and leading lifecycle strategies or related functions;
• In-depth knowledge of CRM trends and best practices;
• Experience with CRM tools and platforms such as Clevertap, Salesforce, HubSpot, or similar;
• Strong analytical skills to interpret data and develop actionable insights;
• Ability to lead, motivate, and develop teams;
• Excellent verbal and written communication skills in Portuguese;
• Fluent in English; Spanish is desirable.

Benefits

• Medical and Dental assistance without co-participation;

• Life insurance;
• Flexible Meal voucher - Flash;
• TotalPass;
• Home office assistance - monthly deposit in the RecargaPay app for personal use;
• Spanish classes;
• Educational partnerships; 
• Discount in Universities for Undergraduate, Graduate and MBA courses;
• Anywhere office - work from wherever you want.

Diversity & Inclusion

Diversity is part of our DNA and we are in constant search for representativeness and evolution. We believe that our employees should be who they are, and that is what makes them unique in their roles - regardless of gender, religion, disabilities, sexual orientation, ethnicity, generations and different experiences. And we are looking for people who are authentic and free to co-create a more inclusive and innovative company and society. Does it sound like you?

The use of your Data

The candidate, when sending the curriculum with personal and professional data to participate in RecargaPay's recruitment and selection process, is aware that the data will be used for the necessary analysis and validations throughout the recruitment process and for hiring, if necessary, as well as authorizes RecargaPay to share the curriculum data with other companies in the RecargaPay group in case opportunities arise in line with the candidate's profile.

In compliance with Law 13.709 / 18, LGPD - General Data Protection Law, the candidate may ask for the updating, rectification and modification of his information during the recruitment and selection process, or, still, request the non-use of the data under the terms applicable law.