We’re a pan-European digital wealth manager with 128.000 active investors (growing fast!) and over £3.5 billion invested on our platform. With 170+ people across 4 offices in Italy and the UK, we’re supported and funded by Poste Italiane, Cabot Square Capital and Allianz.
We started in 2011 in Milan with a simple vision - to help more people improve their financial well-being by making personal investing straightforward and accessible through technology. Fast forward a few years, and we’re known as one of the most innovative fintechs headquartered in the heart of London.
Mission
To provide investment solutions and advice to protect and grow client wealth through time.
Our Core Values:
We’ve built our business on three Principles:
- Relationships are our first asset: We’re one team, built on trust, honesty and transparency. We value our relationships above all else.
- Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
- Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream.
What this means in practice:
At Moneyfarm, diversity is the foundation of our competitive advantage. We value our employees for who they are – their backgrounds, experiences, talents, knowledge and individual differences. This is what makes us better at what we do. To accommodate our different needs and commitments, we offer flexible working to all. Our individual impact and output is what counts most.
About the role:
The Head of Content at Moneyfarm plays a pivotal role in defining and executing the content strategy across all customer touchpoints in both the UK and Italy. This role is central to our marketing strategy and directly contributes to our service delivery, making it a cornerstone of our client engagement and trust-building efforts.
Content at Moneyfarm does more than fill our blogs and guides; it is the primary conduit through which we share our expertise with both prospects and existing customers. It is instrumental in keeping our clients informed about their investments, thereby fostering a deep sense of trust and community.
Why Moneyfarm?
Join us and contribute to a platform that combines advanced technology with personalised investment guidance. At Moneyfarm, you will leverage your skills to directly impact our growth and help our clients achieve their financial goals through informed strategic content.
Responsabilities:
- Strategic content leadership: Develop and refine the content strategy that supports Moneyfarm’s product and commercial goals, aligning with broader business objectives to enhance market presence and client engagement.
- Editorial and commercial content development: Oversee the creation of both financial editorial content and product-focused commercial messaging. This includes crafting clear, persuasive narratives that explain market developments, guide investment decisions, and articulate the value of Moneyfarm’s offerings.
- Cross-functional collaboration: Work closely with teams across the company, including investment advisory, marketing, product, and design, to ensure content accuracy and effectiveness. Facilitate a unified message that resonates clearly with our target audiences.
- Team leadership and development: Manage and mentor a diverse team of 5 content creators and copywriters across multiple languages, fostering a creative environment that encourages innovation and high-quality output.
- Performance measurement: Implement systems to track and evaluate the effectiveness of content strategies, using insights to drive continuous improvement and greater engagement.
Key objectives:
- Enhance Moneyfarm’s market position by clearly articulating the value proposition through superior content strategies.
- Boost client retention and satisfaction by providing insightful, timely content that empowers clients and enhances their investment experience.
Requirements
- Extensive experience in content strategy and production within the wealth management or related financial industry.
- Proven ability to lead a content team, with excellent communication skills in both English and Italian.
- Strong understanding of the financial markets and the ability to convey complex information in an accessible manner.
- Strategic thinker with a data-driven approach to decision-making and performance assessment.
