We are looking for a visionary Head of Content to join our dynamic team. This pivotal role will be responsible for overseeing all content-related activities, including social media, podcasts, UX copy, in-app educational content, and ad copy. The ideal candidate will have a proven track record in creating compelling content, with a preference for experience in the health technology sector.
RESPONSIBILITIES
Content Strategy: Develop and implement a comprehensive content strategy that aligns with our brand goals and engages our target audience.
Social Media Management: Oversee the creation, scheduling, and management of content across all social media platforms to drive engagement and brand awareness.
Podcast Production: Manage the production of our health-related podcasts, including topic selection, guest coordination, and promotional strategies.
UX and In-App Copy: Collaborate with the UX/UI team to create intuitive, user-friendly copy for our apps, ensuring an educational and engaging user experience.
Ad Copywriting: Craft compelling ad copy for various marketing campaigns to drive conversions and support our growth objectives.
Long-Form Content: Produce medically credible, long-form content that establishes our brands as authoritative voices in the health tech space.
Team Leadership: Build and lead a team of content creators, providing mentorship and fostering a collaborative, creative work environment.
Analytics and Reporting: Track and analyze content performance, using data-driven insights to refine strategies and improve outcomes.
