Head of Consumer Financing

Head of Consumer Financing

Consumer financing empowers customers by increasing buying power and improving cash flow.  Wayfair operates a billion-dollar-plus lending program that delivers tangible value - delighting customers, while providing a competitive advantage for Wayfair and our Suppliers.  

This role is responsible for delivering profitable growth of Wayfair’s global suite of consumer financing offering across all stores, channels, and geographies. In addition to effective day-to-day management and marketing of our current offerings, this role will champion a crisp vision to unlock significant growth, with a relentless focus on execution leveraging a large and complex set of cross-functional stakeholders, external partnerships, and robust marketing efforts.

This role is part of the Fintech & Loyalty (F&L) organization.  F&L helps Wayfair win market share by rewarding customer loyalty, offering budget-friendly financing options, and making it easy and safe to pay, every time.  We are a global, cross-functional organization that provides foundational capabilities and experiences essential to every customer journey.  

What You’ll Do:

• Champion a crisp vision of success, ensuring broad stakeholder awareness and alignment, anchoring on key customer problems that must be solved to scale. Develop and refine thematic solutions that meet or beat competitive benchmarks; innovate when needed.   
• Bring the vision to life through tight collaboration with front-line and senior-level stakeholders spanning Product, Engineering, Analytics, Marketing, Operations, Legal, and Finance. Maintain a culture of transparency and accountability, continuously improving operating models and operational efficiency.  
• Full ownership of Wayfair’s buy-now-pay-later, installment lending, and lease-to-own partnerships (6+ globally), ensuring proper hygiene (e.g., MBRs, QBRs) and contractually aligned incentives. Run competitive RFPs to renew or replace partnerships when required; actively negotiate/renegotiate pricing and other key contractual terms as required. Ensure contractual compliance at all times. 
• Deeply understand program economics, ensuring profitable growth for Wayfair and our partners, while optimizing customer outcomes. 
• Establish and execute year-round program marketing across all geographies and channels, including Wayfair’s physical retail locations. On-site efforts will dovetail with key site-wide moments (e.g., WayDay), be curated for our highest-relevance categories (e.g., Appliances, Mattresses), and supportive of Wayfair-wide strategies (e.g., SRBs, PBSIs, Large Parcel, White Glove Delivery). 
• Conduct regular business reviews, with audiences spanning front-line to executive, highlighting program performance, trends, and opportunities for improvement. 
• Maintain industry expertise and synthesize opportunities from market and competitive trends to inform short and long term prioritization. Establish and nurture senior-level relationships with current and prospective partners.  Understand what good looks like from KPIs to CX, amplify findings and gaps to ensure collective understanding across stakeholders.  
• Manage a team of two direct reports, responsible for roles and responsibilities, goal setting, career growth.  

What You’ll Need:

• 7+ years experience in strategy roles, product marketing, or consulting, preferably with experience in e-commerce financial services/payments 
• A proven track record of creating strong partnership with cross-functional teams and managing senior stakeholder relationships
• Demonstrated experience leading cross-functional initiatives and owning and executing a strategy to drive tangible results in a high-growth, entrepreneurial, and ambiguous environment
• Strong problem solving skills and analytical skills; comfort getting deep into the data; experience building a strategy based on data-driven insights
• Effective verbal and written communication skills with the ability to leverage data from a multitude of sources to tell a persuasive story, tailor communication style based on the audience, influence others and drive stakeholder alignment
• “Get stuff done” attitude – willingness to roll up your sleeves and engage deeply with analysts and managers, across multiple teams and agendas, to accomplish what needs to be done
• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment