Organization Overview:
At Airtm, we envision a world where geographical and economic barriers don't dictate an individual's potential for success. We believe in empowering people across the developing world, unlocking their global potential by connecting them to the digital economy. Our mission is to dismantle the barriers that keep people from accessing the global marketplace, enabling them to earn, spend, and save with freedom and confidence. Through our comprehensive financial infrastructure, we facilitate low-value cross-border payments, connecting Digital Entrepreneurs with the enterprises and online marketplaces that need their talents. Whether it's mass payment services for businesses or wallet services for digital workers, Airtm is the bridge to a fairer, more inclusive global economy.
Role Objective:
The Head of Comms & Brand Positioning at Airtm is the visionary behind our brand strategy and position by leveraging communication which includes media relations, public speaking, influencers, social media content, conference attendance, internal communications and crisis communications to position Airtm in the online economy.
This role is pivotal in defining Airtm's market position, ensuring our message resonates across all audiences, from digital entrepreneurs to enterprise clients. The leader will articulate Airtm’s value proposition, weaving together brand narratives and storytelling that highlight Airtm’s role in financial empowerment and digital economy inclusivity.
Key Responsibilities:
-Develop and articulate a compelling brand narrative that aligns with Airtm's mission and resonates across target audiences.
-Create and execute earned media strategies, leveraging media relationships to secure key editorial coverage and organize media interviews in industry-relevant mediums in the Online Economy.
- Identify topics, trends, events and news agenda items to proactively pitch and secure media coverage in mediums that are relevant to decision-makers of marketplaces in the online economy.
-Oversee social media strategy, influencer partnerships, content marketing, and PR efforts, ensuring alignment with brand objectives.
-Act as a strategic internal communications liaison, enhancing internal communications channels to drive engagement and foster company culture.
-Collaborate with cross-functional teams, including Leadership, Marketing, Business Development, Product, People, and Legal, to ensure a unified brand and communication strategy.
-Proactively manage PR activities, including crisis communication, to navigate challenges and maximize positive exposure.
-Lead and mentor the Brand and Communications team, fostering a culture of innovation, strategic insight, and operational excellence.
Experience and Skills:
-A minimum of 8 years of experience in brand management, public relations, or a related field, with a proven track record in elevating brand narratives and securing high-level media coverage in B2B companies or SaaS Companies.
-Demonstrated strategic and creative thinking abilities, with excellent written and verbal communication skills.
-Strong leadership skills with experience in managing high-performing teams and working effectively across functions.
-A deep understanding of the digital economy and users that participate in it and familiarity with the crypto industry is highly preferred.
Professional Development:
This role offers significant opportunities for growth within Airtm's marketing organization, with the potential to shape the future of our brand's identity and communications strategy.
Company Culture and Values:
Joining Airtm means being part of a revolution in financial independence and global connectivity. We value respect, gratitude, deep understanding of our clients’ needs, collective success, candid conversations, and unwavering conviction in our mission.
