OneDegree is a leading InsurTech company in Hong Kong, equipped with a virtual insurer license issued by the Hong Kong Insurance Authority in 2020. Since our inception, we have swiftly emerged as a prominent player in the insurance industry, driven by our commitment to delivering seamless and instant insurance solutions through cutting-edge technology. Our diverse portfolio comprises multi-line digital insurance products catering to both individual consumers and enterprise businesses, including pet, medical, fire, home insurance, cyber security, and digital asset insurance.
About the role:
We are seeking a dynamic and experienced individual to lead our entire branding and marketing communications department as the Head of Branding and Marketing Communications. This position will play a pivotal role in shaping our brand's identity, driving strategic marketing initiatives, and ultimately contributing to brand growth, customer acquisition, and revenue generation.
Join us at OneDegree and be part of a dynamic team revolutionizing the insurance landscape with technology-driven solutions. If you are a strategic thinker with passions to drive growth and innovation, we'd love to hear from you!
What you will be doing:
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Lead the entire branding and marketing communications department; including branding, social media, SEO, design and other marketing functions.
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Develop and execute the overall marketing strategy for the brand and products, ensuring alignment with business objectives to drive brand growth and customer engagement.
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Develop brand strategy and marketing campaigns to drive brand awareness and brand preference to reinforce our leading position in virtual insurance market and enhance our engagement with our prospects and customers
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Develop and drive proposition for various products to stand ourselves from the crowd and create unique market demand.
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Work closely with PR on driving market education and media coverage to build brand value
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Work closely with Growth Team on developing promotion ideas for customer acquisition to achieve revenue goal
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Collaborate closely with cross-functional teams to ensure seamless execution of marketing strategies and initiatives.
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Manage a team of marketing professionals, providing guidance, mentorship, and support to foster their growth and development.
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Oversee the creation of compelling marketing collateral, including advertising campaigns, promotional materials, and digital content.
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Work with agencies or in-house on customer researches or focus groups to understand the latest market landscape and customer insights. Be able to utilize various market researches and analytics to identify consumer insights and trends, informing strategic decision-making.
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Cultivate strong relationships with external partners, including advertising agencies, to execute impactful marketing campaigns.
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Stay abreast of industry trends and best practices, continuously seeking opportunities for innovation and improvement.
What we are looking for:
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Bachelor's degree in Marketing, Communications, or a related field; Master's degree preferred.
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Over 10 years’ working experience in senior marketing leadership roles, demonstrating success in leading marketing and brand strategies at an organizational level.
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Proven track record of success in developing and implementing integrated marketing campaigns, ideally with experience in 360-degree and social media campaigns.
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Prior experience working in an advertising agency, preferably on the creative side, or in-house marketing department with a focus on driving advertising strategies.
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Strong leadership and interpersonal skills, with the ability to effectively manage teams and collaborate across functions.
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Experience in digital product would be preferrable but not a must
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Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
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Analytical mindset with proficiency in leveraging data and insights to inform decision-making.
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Passion for innovation and creativity, with a keen eye for detail and design.
More about us:
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Fast-growing insurtech startup in Hong Kong
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Young and energetic team
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Flat organization structure
- Opportunities to grow and shine!
We value our employees - let’s check out what we offer
- 5 days work week
- Performance bonus
- 25 days annual leave
- Birthday, marriage, parental and new pet leave
- Flexible working hours
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Work-from-home policy
- Medical and dental insurance
To us, people are our greatest asset and we are more than happy to invest in employees! We create a healthy work atmosphere and provide you with the tools and support to do your job successfully.
We are WAVE makers – WAVE stands for Warrior, Adventurous, Visionary and Efficiency.
We would like to be an ‘EMPLOYER OF CHOICE’!
Interview Process:
1st interview: Phone interview with HR
2nd interview: Onsite Executive interview with Deputy Chief Executive
3rd interview: Team catchup
