At lastminute.com, we're transforming brand management for our portfolio of brands, including lastminute.com, weg.de, rumbo, volagratis, and rumbo.You will be strategic thinker with a passion for storytelling and a proven track record of leveraging data to drive brand success.Any reactive marketing examples are a bonus! We love those kinds of things here.
Key Responsibilities:
Brand Strategy
1. Utilise your data-savvy skills to analyse complex data points and translate them into clear, actionable brand strategies that drive business growth.
2. Craft compelling narratives that effectively communicate our brand message and values. Link complex data points into clean, simple, and presentable formats to engage our target audience and drive brand affinity.
Brand & PR Management
1. Lead the development and execution of comprehensive multi channel brand campaigns, from concept creation to activation to drive brand awareness and consideration.
2. Demonstrate a deep understanding of reactive marketing principles and leverage them to capitalise on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.
3. Oversee the PR team and collaborate closely to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.
Budget Management and Measurable Impact: Effectively planning and managing the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment.
Team Management: Foster a culture of collaboration, creativity, and innovation within the brand & PR team. Provide strong leadership, guidance, and support to nurture talent and drive high performance. Ability to push back respectfully when necessary to maintain alignment with brand objectives.
Who are you?
What we offer
By joining our company, you will have the chance to: