We are looking for a Head of Brand & Communications who will be the driving force behind elevating Purple's brand presence while championing a culture of quality and consistency across all communication touchpoints. This role requires a strategic and creative leader with a meticulous eye for detail and a passion for building memorable, high-quality brands. This individual will lead a team of marketing professionals, manage external agencies, and be instrumental in driving Purple's brand evolution and market leadership within the B2B SaaS space, securing impactful media coverage and establishing a strong industry voice.
Why join Purple?
Our values are at the heart of what we do and we’re all about getting the job done whilst having fun with no BS and no politics. We’re all about development, and embedded within the business is the value of know your stuff, keep learning, which means we support our people to continuously develop their knowledge and skills. You really won’t regret taking the next step in your career by helping turn the world Purple!
What you will do
- Develop and execute a comprehensive brand and communications strategy that embodies Purple's commitment to excellence and sets the bar high for quality and consistency.
- Establish and enforce rigorous brand guidelines that cover all aspects of brand identity, messaging, tone of voice, and visual identity.
- Lead the creation and curation of premium content that reflects thought leadership, industry expertise, and a commitment to providing exceptional value to the target audience.
- Develop and execute a strategic communications plan that leverages earned media, thought leadership, and industry events to raise Purple's profile.
- Manage relationships with key media contacts and industry influencers.
- Collaborate with our PR agency to secure impactful media coverage that aligns with Purple's strategic objectives.
- Oversee all PR and media activities, ensuring that Purple is represented in a positive and professional light in all external communications.
- Partner with internal stakeholders across all departments to instil a culture of brand ambassadorship and ensure that brand standards are upheld in all interactions.
- Manage the brand and communications budget effectively, prioritising investments that deliver the highest return on brand equity and business impact.
Requirements
Who you are
- Significant experience in B2B brand marketing and communications, preferably in the SaaS industry.
- Proven track record of developing and executing successful brand building and communication strategies that drive measurable results.
- Deep understanding of brand management principles, messaging frameworks, and visual identity systems.
- Experience leading and managing a team of marketing professionals.
- Excellent written and verbal communication skills, with a strong ability to craft compelling narratives and tailor messages to different audiences.
- Strong analytical skills and a data-driven approach to decision-making.
- A meticulous eye for detail and a passion for creating high-quality, polished work.
- Proven experience in developing and executing successful PR and media relations strategies.
- Significant experience working with channel partners, resellers, and referral programs. Demonstrated ability to develop and implement effective partner marketing strategies.
Highly Desirable Requirements:
- Strong relationships with key media contacts and industry influencers.
- Experience working with global brands and managing brand consistency across different markets and cultures.
- Familiarity with brand measurement and analytics tools to track and demonstrate the impact of brand-building efforts.
- Experience managing external agencies and vendors, ensuring that they adhere to the highest standards of quality and professionalism.
- Familiarity with artificial intelligence and machine learning applications in marketing, and an ability to explore and implement these technologies.
Our values
- Make it happen - We own things and get them done whatever it takes.
- Playful and positive - Life’s too short to take things too seriously, we like to have fun while we’re working and we love positivity - and yes the glass is half full.
- We’re in it together - We all have our day jobs to do, our KPIs to hit and projects to complete but we’re always available to help for the greater good of the business.
- No bullsh*t, no politics - Seriously! We want to enjoy coming to work and that stuff doesn’t make it pleasant.
- Know your stuff, keep learning - We value people who have the knowledge and have a thirst for it, lots of it.
- No drama - Things don’t always go right as much as we try, having a hissy fit over it won’t help the situation and you won’t find that here.
- With great data comes great responsibility - Personal data is a big thing, particularly when you are the custodian of a lot of it, we take that very seriously.
Bring your best self to work
At Purple, we are committed to fostering a diverse and inclusive workplace. We value the unique perspectives and experiences that each individual brings, and we believe that diversity enriches our team and drives innovation. We encourage applications from candidates of all backgrounds, regardless of race, gender, sexual orientation, religion, disability, or any other characteristic. We understand that everyone's journey is different, and we are open to conversations about flexible working arrangements that can accommodate your needs. We embrace a culture of learning and growth, where you don't need to tick every box on the job description to apply. If you're excited about the opportunity to contribute to our mission, we encourage you to submit your application. Join us in shaping a workplace that celebrates diversity and empowers all voices.
Benefits
- Salary: £50,000 - £60,000 (dependant on experience)
- Remote first business - work from home (with regular opportunities to get together face to face)
- Flexible working & a great company culture - bring your best self to work
- Emphasis on learning and development - progress your career
- 23 days holiday (plus bank holidays) with 1 more day each year - and the option to buy extra days
- 4 volunteering days each year - give something back to the community
- Company bonus - 5% of salary
- Private Healthcare & Long Term Incentive Plan after 12 months’ service
