What you'll be doing:
- Refining and continuing to iterate Sana’s brand, developing a comprehensive brand strategy that aligns with our business goals and ABX initiatives, ensuring a cohesive message across all customer touchpoints;
- Maintaining brand consistency and integrity across all marketing channels and platforms, as well as being the brand ambassador internally to ensure employees understand our brand values and reinforce adoption of brand guidelines;
- Creating and implementing a robust content strategy and messaging ‘house’ that supports our brand aspirations and ABX approach, delivering tailored content to specific accounts and audience segments to drive engagement and conversion;
- Revising Sana’s value and product proposition to reflect Sana’s aspirations to become the market leading B2B commerce platform within our defined ICP;
- Overseeing the development of high-quality content across various formats, including blogs, whitepapers, case studies, videos, and social media, ensuring alignment with ABX objectives;
- Leading and mentoring a high-performing team of content creators and brand strategists, fostering a culture of creativity and collaboration.
What you'll bring:
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree preferred;
- 7+ years of experience in brand management and content strategy, preferably in a B2B or eCommerce environment with a focus on ABX;
- Proven track record of developing and executing successful brand and content strategies that drive engagement and business results;
- Strong understanding of digital marketing, SEO, and content distribution channels, particularly in the context of ABX;
- Excellent written and verbal communication skills with a keen eye for detail;
- Ability to think strategically and creatively, with a data-driven approach to decision-making;
- Strong leadership skills and experience managing cross-functional teams.
Who we are:
So, what does it mean to be a part of the Sana Commerce team?
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Entrepreneurial. Sana Commerce exists today because a few people had a great idea and brought that idea to life.
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Result-driven. We also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals.
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Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
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Team spirit. At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.
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Learning mindset. Sana Commerce people are constantly looking to improve and challenge their existing knowledge base.
Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of Head of Brand and Content in a cover letter; we strongly encourage you to apply if you still feel like you are a great match for this role. Apply now!
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