Head of Americas Demand Generation and Field Marketing

 

 

 

We’re looking for an exceptional marketing director and people leader to deliver commercial impact by strategically applying the marketing mix to both generate demand and drive pipeline conversion. This person will be focused on expanding the Qualtrics business across the Americas - US geographies and industries, Canada, and Latin America. They will succeed by partnering closely with sales leadership to develop comprehensive go-to-market strategies, designed to both generate demand as well as accelerate and expand opportunities through each stage of the funnel. They will also possess a sharp eye for the details, leading their team to execute inspiring marketing activations that achieve pipeline and revenue goals. This person will be accountable for performance across all marketing channels including account-based marketing, digital, campaigns, and events, and they will be the primary point of contact to the Americas sales leadership on behalf of the horizontal marketing disciplines such as brand, scaled demand programs, comms, thought leadership, and product marketing. While possessing broad responsibility across customer segments, this person will inspire the team to deliver winning strategies for the enterprise segment through 1:1 account-based marketing and executive programs. Additionally, they will lead the development of global best practices for ABM and Enterprise Go-To-Market to create global scale and consistency, including partnering with marketing and sales operations to address how ABM works across the entire funnel.

 

• Seeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales teams.
• Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences driving commercial value through account-based marketing, events, digital demand generation, and campaigns.
• Must have experience managing a scale funnel across both enterprise and more transactional customer segments
• Must have a demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures
• Proficient in time management, navigating ambiguity, and managing multiple priorities.
• Skilled negotiator who can find innovative solutions with limited resources.
• Self-motivated, excellent communication, project management, and organizational abilities.
• Expert in their field with fresh perspectives and ideas.
• Experience using qualitative and quantitative metrics to achieve goals.
• Exceptional stakeholder management and interpersonal skills required.

• By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences.
• Our mission is to build technology that positively impacts businesses and makes them more human.
• As a member of our global marketing organization, you will be a leader within a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
• You will have the opportunity to lead and be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
• In this role, you will take ownership of a dedicated field region. Your responsibilities will include developing a robust marketing strategy and leading a team to execute plans with unique experiences, programs, and campaigns designed to drive demand and revenue.
• We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

• Take ownership of developing and implementing the Americas marketing strategy, plans, and budget.
• Collaborate with sales and customer success leadership on shared GTM plans
• Nurture a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.
• Develop, lead, and execute ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.
• Utilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs and direct marketing, based on account analysis and growth strategies developed with Sales.
• Collaborate with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.
• Work with the global scaled demand teams to launch personalized experiences, including microsites, for key accounts and create scalable content such as executive briefings, blogs, videos, and infographics.
• Partner with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.
• Utilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.

• We are looking for a candidate with a minimum of 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).
• This individual should have a proven track record of delivering measurable commercial results.
• Finally, the ability to travel across the Americas is required for this position.

• Degree in Marketing, Business or equivalent
• Excellent copywriting skills for promotional emails, invitations and other event related materials
• Knowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and event management software

• We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
• Though small in number, our team is agile and fiercely determined.
• Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
• Challenges excite us, as we view them as opportunities for growth and positive transformation.
• We are not merely observers of change; we actively initiate and drive it.

• Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team