Role: Head of Acquisition
Location: London - we offer a mixture of both office and hybrid working with regular travel to our London office
Employment Type: Full time, Permanent
Here at Gousto we have an incredibly exciting opportunity in the form of a Head of Acquisition! Reporting into the Acquisition, Retention & Customer Care Director, you and your team will be responsible for delivering (and exceeding!) our targets for acquiring new customers.
To do this, you will be managing a wide range of performance marketing channels (from DRTV to Meta), working with Brand on our end to end marketing strategy, leading our conversion rate optimization programme, and optimizing our acquisition pricing and discounting strategy.
This is an extremely high visibility commercial role, with a huge impact in driving business performance!
If you are an experienced and highly commercial performance marketer, and want to work for a company that is fast becoming one of the most loved ways to eat dinner, this could be the perfect role for you!
Core Responsibilities:
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Performance marketing. Own performance & optimisation of all of our performance marketing channels, across DRTV, Meta, PPC, Affiliates, Partnerships and Print
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Marketing strategy. Work in collaboration with the Brand marketing team to set out & implement our overall marketing strategy
- Pricing & promotion optimisation. Lead strategy & implementation of our acquisition discount strategy
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Trading & forecast management. Lead forecasting of new subscriber volumes, CPA & discount spend
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Marketing effectiveness. Lead Gousto’s marketing effectiveness programme, including econometrics, incrementality & uplift studies
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Digital Product. As part of the Activate Tribe (a wider cross-functional team that include DP, Tech, UX/UI, DS, Analytics, Finance, Insights, Marketing) - work with the Product Manager to define & execute against the most impactful opportunities to drive improve sign up conversion and drive improvements to gross margin
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Team management & development. Develop & manage a high-performing commercial & marketing team
Who you are:
- Experienced commercial leader, with a proven track record in Performance Marketing and CRO
- Extremely analytical; with strong numerical and financial modelling skills.
- Comfortable working directly with Tech teams including data science and data analytics & Digital Product teams
- Structured problem solver, leveraging relevant data & analytics as needed.
- Customer focused; understands the value and impact of amazing communications and frictionless customer experiences
- Clear communicator; working brilliantly to get the most out of stakeholders in a variety of business functions (from operations to technology)
- An brilliant people leader - who can evidence that they have inspired, motivated and developed a high-performing team
- Action orientated. You love making things happen at pace, and have the skills to lead the way
- Curious and proactive - always looking to improve the status quo for our customers and the business
Equal opportunities
Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.
We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.
Go Gousto!
