What you'll be doing:
- Developing and implementing a comprehensive ABX strategy to target key regions and engage key accounts;
- Collaborating closely with sales teams to align ABX initiatives with sales goals and drive revenue;
- Creating personalised 1: few and 1:1 marketing campaigns and content tailored to specific accounts;
- Overseeing the planning, execution, and post-event analysis of all company-hosted and third-party events, including trade shows, conferences, webinars, and corporate events, and ensuring they align with the overall ABX strategy.
- Developing and executing field marketing programs that drive regional and local demand generation, including roadshows, workshops, and customer events, and ensure they align with the overall ABX strategy;
- Analysing market data and customer insights to refine and optimize ABX strategies.
What you'll bring:
- A Bachelor’s or Master’s degree;
- A minimum of 6+ years of global experience in ABM and field marketing;
- Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously;
- Exceptional communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
- Proficiency in event management software, marketing automation tools, and CRM systems. (i.e. Dynamics CRM, Marketo, Airmeet), as well as in ABM tools (6Sense, DemandBase, etc.);
- Knowledge of digital channels such as LinkedIn, Facebook, Twitter, and Google Adwords;
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
Who we are:
So, what does it mean to be a part of the Sana Commerce team?
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Entrepreneurial. Sana Commerce exists today because a few people had a great idea and brought that idea to life.
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Result-driven. We also know that being result-driven is about more than just KPIs. It’s about creating value, tackling challenges head-on, and supporting our colleagues in reaching their goals.
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Customer-Centric. We’re in it for the long haul. Through good times and bad, we stick together because we believe in our product, our promise, and our people.
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Team spirit. At Sana Commerce, everyone is eager to help their colleagues and success is always a team effort.
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Learning mindset. Sana Commerce people are constantly looking to improve and challenge their existing knowledge base.
Job descriptions can be tough to interpret. Even if you may not tick all the boxes, please explain your motivation for the role of Head of Account Based Marketing in a cover letter, we strongly encourage you to apply if you still feel like you are a great match for this role. Apply now!
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