GTM Engineer

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Join our B2B Chapter!

At Preply, we've built our reputation by excelling in the B2C market, and now we're revolutionizing corporate learning with our Business solution. Our platform empowers companies to upskill their employees in languages, equipping them with the confidence and communication skills needed to excel. Industry leaders such as ByteDance, Delivery Hero, and McKinsey & Co have already experienced the transformative impact of our solutions, unlocking their employees' potential and driving better customer outcomes and increased revenues. Scaling Preply Business is a top priority, and you will be at the forefront of this exciting journey.

We are looking for an innovative GTM Engineer to own and optimize our end-to-end B2B buyer journey. This role will be a critical player in defining and implementing strategies to engage high-potential ICP accounts, convert pipeline into revenue, and experiment across the customer journey to discover new paths to growth. This person will leverage cutting-edge GTM tools and technologies, AI-driven automation, and data insights to enable our Sales, SDR, KAM, and Marketing teams to perform at their best.

The ideal candidate has a deep understanding of modern GTM tech stacks, thrives on rapid experimentation, and is equally comfortable with data analytics and creative ideation. Success in this role means an efficient, cost-effective, and unified buyer journey that drives revenue and growth.

What you’ll be doing:

• Develop and Implement TAM and Scoring Models
  • Design and build the Total Addressable Market (TAM) and scoring framework within our Customer Data Platform.
  • Leverage data insights to prioritize high-potential accounts, improving targeting accuracy for Sales and Marketing teams.
• Track Intent Signals Across Relevant Accounts
  • Implement and maintain tracking mechanisms for intent signals across high-value accounts, utilizing data insights to inform engagement strategies.
  • Continuously analyze account behavior to guide personalized outreach and timely engagement, helping the team stay ahead of buyer intent.
• Lead Allocation and Orchestration
  • Develop lead allocation processes to ensure optimal distribution of leads to sales reps and automated campaigns.
  • Work closely with Sales to refine allocation strategies based on rep capacity, account potential, and current engagement metrics.
• Own the Revenue Orchestration Stack
  • Manage, integrate, and optimize key revenue tools (Getcargo, Clay, Lusha, Zoominfo), integrating into Preply current tech stack. 
    • CDP: Snowflake, 
    • Intent tracker: Captaindata, Qoala, Evabot, etc.
    • CI/CD: GitHub Action & GitLab, 
    • Outreach solution: Instantly.ai, Lemlist, Outreach, HeyGen,
    • CRM: Salesforce & hubspot 
    • Bi tool: looker
  • Ensure all tools within the stack work together seamlessly, providing actionable insights and operational efficiencies that enhance the buyer journey and streamline sales processes.
• Drive Pipeline Generation and Opportunity Alignment
  • Ensure the right resources are aligned with the right opportunities to maximize effectiveness and pipeline coverage.
  • Oversee AE lead allocation to match account potential and rep expertise.
  • Optimize SDR allocation for targeted engagement with high-priority accounts.
  • Spearhead growth campaigns to create and nurture opportunities that drive revenue impact

What you need to succeed:

• Proven experience in GTM operations, revenue operations, or a related role, ideally within a B2B environment.
• Strong technical knowledge of modern GTM tech stacks, revenue orchestration tools (e.g., Getcargo, lead gen tools), and intent data tracking platforms.
• Experience in designing and implementing TAM models, lead scoring, and intent-based engagement strategies.
• Analytical mindset with the ability to leverage data to drive strategy and process improvements.
• Excellent cross-functional collaboration skills, with experience aligning Sales, Marketing, and RevOps strategies.
• Ability to manage complex tech stacks and integrate new technologies to support scalable growth.

Why you’ll love it at Preply

• Open, collaborative, dynamic and diverse culture.
• Generous monthly allowance for lessons on Preply.com .
• Learning & Development budget, including time off for your self-development.
• Competitive financial package with equity, leave allowance health insurance & pension plan
• Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.

 Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. 

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.