GTM Enablement Lead

Role Description

The GTM Readiness Enablement Manager will play a pivotal role in supporting the sales organization’s critical growth initiatives. This position is responsible for ensuring that the sales team is fully equipped and ready to execute go-to-market (GTM) strategies effectively. The ideal candidate will have a strong background in sales enablement, a deep understanding of GTM processes and strategies full funnel, and the ability to drive cross-functional alignment and readiness.

Responsibilities

GTM Strategy Implementation:

• Develop and execute global GTM readiness plans that align with overall business investments, annual planning, compensation/quota changes, sales strategy and growth levers.
• Collaborate with sales leadership, GTM Strategy & Growth, Business Intelligence, and Portfolio teams to understand, develop, and optimize enablement programs to support critical growth initiatives.
• Identify key areas of improvement and implement initiatives to enhance sales team effectiveness and efficiency. 
• Create certification mechanisms to validate readiness (completion → competency → performance) of the sales team.
• Work cross functionality with Sales, Marketing and Product teams to develop content and training programs to support new products launches across the GTM ecosystem. 

Training and Development

• Integrate GTM readiness into core sales training and development programs by role to enhance the skills and knowledge of our sales teams. 
• Coordinate with regional delivery specialists to land training materials, in-person hands-on product workshops, sales playbooks, and other resources to support the sales team's success. 
• Collaborate with Sales, Marketing and Product teams to develop collateral, presentations, and other materials that support and are optimized for the voice of the field. 

Performance Measurement and Analytics

• Define key performance indicators (KPIs) and metrics to assess the effectiveness of GTM Readiness initiatives. 
• Utilize data and analytics to track sales performance, identify trends, and provide actionable insights to sales leadership. 
• Regularly report on sales enablement activities and outcomes to senior management. 

Requirements

• Bachelor's degree in business administration, marketing, or a related field. 
• Competency in using data to drive performance outcomes and make informed decisions.
• Proven experience in sales enablement, sales operations, or a similar role, preferably in a global or multinational organization. 
• Strong understanding of sales processes, methodologies, and best practices. 
• Demonstrated ability to design and deliver effective sales training programs. 
• Excellent project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. 
• Analytical mindset with the ability to utilize data and metrics to drive decision-making. 
• Strong leadership and interpersonal skills to effectively collaborate with cross-functional teams. 
• Excellent written and verbal communication skills. 
• Proficiency in using sales enablement tools and technologies, CRM systems, and other relevant software.