Job Title: Growth Marketing Specialist
Type of contract: Full-time Maternity cover (9 months)
Location: Remote within the UK - Please, note that unfortunately we are unable to sponsor candidates without the right to work in the UK.
About ZigZag Global
If you’ve made an online return with Zara, Selfridges or New Look, then you may already be familiar with ZigZag and our award-winning SaaS platform. In 2023, £2bn worth of returns was processed via ZigZag’s retailer returns portals and related carrier services. Our solution leads the way in providing cost-effective, customer-friendly retail returns across the globe.
We’re passionate about innovating the returns and post-purchase experience for our clients and their customers, helping our clients to become more sustainable and profitable in the process.
In March 2021, ZigZag was acquired by Global Blue, an industry leader in tax-free shopping. This strengthened our reach across the global retail industry and allowed us to continue to do what we do best, help retailers manage returns while providing a great customer experience.
Our sustainable and highly effective returns solutions are making a genuine difference to the retail industry, so come and join the ambitious and caring team, intent on building the world’s most innovative, and helpful returns experience possible.
About the Marketing Team
At ZigZag we have big ambitions, and marketing needs to provide our engine for growth. From creating demand to building the pipeline, the role of Marketing at ZigZag is to create an environment in which retailers feel compelled to improve their returns experience. We do this by close collaboration with product and commercial teams and by making ROI-based marketing decisions to maximize our impact. We are the team that brings big ideas, analysis, market knowledge, and the drive to power ZigZag and our clients forward.
The Role
ZigZag’s key client target is fashion retailers looking to reduce the costs of returns while driving customer loyalty. We also provide postal operators, carriers, and 3PLs with a best-in-class solution for their retailers, by enabling them to white-label ZigZag’s returns solutions as their own. In this Growth Marketing role, you will be responsible for executing the marketing plan and activity to enable growth for ZigZag - this includes executing industry events, ZigZag owned-events, digital marketing campaigns, social proof campaigns and the development of creative assets. The key success metric is the generation of new Marketing Qualified Leads.
The successful candidate will have B2B Marketing experience, ideally from the retail or logistics sector. Experience in building and measuring campaigns in Hubspot is essential for success in this role.
The role suits a self-motivated and upbeat team player, seeking the opportunity to make the post-purchase experience in retail a better, more sustainable experience that benefits logistics providers, retailers, and customers.
Responsibilities
As our interim Growth Marketing Specialist, you will:
· Deliver campaigns to drive demand and leads with new prospective clients
· Plan and promote ZigZag attendance and sponsorship of events and webinars. The candidate will own the event calendar
· Build the digital marketing capability (i.e. website, landing pages, social media, social proof, email, and advertising campaigns) to drive demand in line with MQL, pipeline creation and client acquisition targets
· Run digital campaigns and build a suite of creative assets
· Utilize Hubspot features including forms, landing pages, marketing email to run campaigns
· Utilize HubSpot marketing automation, workflows, and data analysis tools to track, improve, and scale up campaigns and measure performance and Return on Marketing Investment (ROMI).
· Create assets and messaging to tap into keywords with high search volume.
· Ability to craft stories and create material that is visually & narratively motivates retailer and logistics decision-makers to take action.
· Proactive use of organic and paid social media to engage with the target audience
· Deliver nurture campaigns and newsletters to promote ZigZag’s to drive demand with new clients
· Key KPIs – New Qualified Leads, ROI by channel/campaign/market, traffic to landing pages, advertising performance, digital & email conversion metrics
· Be agile, we are a growing company and sometimes we need to wear different hats!
Requirements
What you’ll need to be successful bring to this role
· 2+ years business experience in B2B Marketing (ideally SaaS)
· Hubspot Marketing automation & campaigns experience
· The ability to combine analytical skills with creativity and storytelling skills to initiate change.
· Ideally able to demonstrate some experience in Retail & Logistics
· Digital marketing experience (Google Ads, Paid LinkedIn)
· Willingness to use project management tools (i.e. Asana)
· Content creation: (i.e. Canva)
· Core traits - willingness to experiment, organized, analytical, professional, commercial, optimistic, flexible, self-starter, people person!
Benefits
Passionate and Collaborative Minds Wanted:
You’ll join a brilliantly diverse group across Europe. We believe a business is strongest when its teams are both inclusive and diverse. We recognise and aim to challenge everyday biases, remove obstacles to inclusion and ensure all our people can thrive and be themselves.
If you are passionate about making a positive impact, caring for both colleagues and clients, and embracing a collaborative mindset, we invite you to apply. Join us in building a workplace where every contribution matters, and each team member feels a profound sense of belonging and value.
