Growth Marketing Specialist (maternity cover - fully remote)

Job Title: Growth Marketing Specialist
Type of contract: Full-time Maternity cover (9 months)

Location: Remote within the UK - Please, note that unfortunately we are unable to sponsor candidates without the right to work in the UK.

About ZigZag Global 

If you’ve made an online return with Zara, Selfridges or New Look, then you may already be familiar with ZigZag and our award-winning SaaS platform.   In 2023, £2bn worth of returns was processed via ZigZag’s retailer returns portals and related carrier services.   Our solution leads the way in providing cost-effective, customer-friendly retail returns across the globe.  

We’re passionate about innovating the returns and post-purchase experience for our clients and their customers, helping our clients to become more sustainable and profitable in the process.

In March 2021, ZigZag was acquired by Global Blue, an industry leader in tax-free shopping.  This strengthened our reach across the global retail industry and allowed us to continue to do what we do best, help retailers manage returns while providing a great customer experience.

Our sustainable and highly effective returns solutions are making a genuine difference to the retail industry, so come and join the ambitious and caring team, intent on building the world’s most innovative, and helpful returns experience possible.

About the Marketing Team

At ZigZag we have big ambitions, and marketing needs to provide our engine for growth.  From creating demand to building the pipeline, the role of Marketing at ZigZag is to create an environment in which retailers feel compelled to improve their returns experience.  We do this by close collaboration with product and commercial teams and by making ROI-based marketing decisions to maximize our impact.   We are the team that brings big ideas, analysis, market knowledge, and the drive to power ZigZag and our clients forward.

The Role

ZigZag’s key client target is fashion retailers looking to reduce the costs of returns while driving customer loyalty.  We also provide postal operators, carriers, and 3PLs with a best-in-class solution for their retailers, by enabling them to white-label ZigZag’s returns solutions as their own.   In this Growth Marketing role, you will be responsible for executing the marketing plan and activity to enable growth for ZigZag - this includes executing industry events, ZigZag owned-events, digital marketing campaigns, social proof campaigns and the development of creative assets.  The key success metric is the generation of new Marketing Qualified Leads. 

The successful candidate will have event marketing experience, ideally at a B2B company.    

The role suits a self-motivated and upbeat team player in their early stages of their marketing career.  A passion for retail and e-commerce shopping is important, as well as the enthusiasm to make the post-purchase shopping a better, more sustainable experience that benefits retailers and their customers. 

Responsibilities

As our interim Growth Marketing Specialist, you will: 

• Plan and promote ZigZag’s attendance and sponsorship of events and webinars.   

• Take ownership the event calendar and ensure that every event is planned in detail 

• Manage the events budget, staying on track of costs vs the budget 

• Ensure that post-event activities are planned, tracked and result in new deals in the pipeline 

• Manage the budget and plans for ZigZag’s branded merchandise  

• Run campaigns to drive review on G2 and other social proof platforms 

• Activate digital & email campaigns to drive demand and leads with new prospective clients  

• Build and constantly enhance a suite of creative assets  

• Utilize Hubspot features including forms, landing pages, marketing email to run campaigns 

• Utilize HubSpot marketing automation, workflows, and data analysis tools to track, and scale up campaigns and measure performance  

• Proactive use of paid social media and paid search to engage with the target audience  

• Help deliver nurture campaigns and newsletters to promote ZigZag’s to drive demand with new clients  

• Key KPIs – New Qualified Leads, event impact on existing deals, social proof review, traffic to landing pages, advertising performance, digital & email conversion metrics 

• Be agile, we are a growing company and sometimes we need to wear different hats! 

Requirements

What you’ll need to be successful bring to this role:

• Experience of running events, ideally at a B2B company 

• Some experience using a Marketing automation tool (Hubspot preferred but not essential)  

• Willingness to use project management tools (i.e. Asana) 

• Experience of using Content creation tools: (i.e. Canva or Adobe Express) 

• Passion for E-Commerce Retail 

• Core traits - willingness to experiment, organized, analytical, professional, optimistic, flexible, self-starter, people person! 

Benefits

• Competitive salary
• 24 days holiday + bank holidays + additional day holiday after every full year of service (up to 5 additional days) plus a bonus day off for your birthday
• Flexible working options - fully remote with option to work from our London office
• Pension plan
• BUPA Private Medical Insurance
• Annual L&D Budget
• Employee referral bonus scheme
• Flexible working hours

Passionate and Collaborative Minds Wanted:

You’ll join a brilliantly diverse group across Europe. We believe a business is strongest when its teams are both inclusive and diverse. We recognise and aim to challenge everyday biases, remove obstacles to inclusion and ensure all our people can thrive and be themselves.

If you are passionate about making a positive impact, caring for both colleagues and clients, and embracing a collaborative mindset, we invite you to apply. Join us in building a workplace where every contribution matters, and each team member feels a profound sense of belonging and value.