Growth Marketing Specialist

Hook's mission is to reinvent how businesses engage with their customers by providing machine-learnt insights to help companies radically improve customer loyalty and revenue forecasting using data.

We’ve raised $multi-million in funding from some of the top investors in Europe and the US and have an enviable list of customers that we’re working with including some of the fastest growing companies in the world. We’re looking for ambitious people that want to be part of our meaningful vision of changing how businesses engage with their customers, and of building one of the world’s leading workplaces for great people along the way.

The Role:

As a Growth Marketing Specialist, you will play a critical role in developing and executing multi-channel campaigns. Working alongside our content producer and reporting directly to the Head of Marketing, you will be responsible for transforming our content into strategic, data-driven marketing initiatives. You'll collaborate with stakeholders across the business, particularly in sales and product, to drive growth and success.

Job responsibilities:

• Campaign Management: Develop and implement multi-channel demand generation campaigns aimed at increasing top-of-funnel activities, inbound pipeline, and overall revenue.
• Optimisation: Leverage data to inform, test and refine campaigns, including SEO efforts, ensuring continuous optimisation and improvement of organic results.
• Execution: Manage our paid ads agency and lead paid advertising campaigns across multiple channels, including Google and LinkedIn. Oversee the execution of digital marketing campaigns, SEO, social media, email, and webinars.
• Data & Reporting: Lead the reporting process for demand generation activities. Analyse performance data, provide insights, and uncover improvements to enhance the customer journey.

Requirements

• Strong analytical skills with a data-driven mindset

• Proven success in planning and executing multi-channel campaigns, including SEO, paid social, events and webinars
• Experience with marketing automation tools and CRM systems (Hubspot preferred but not required)
• Excellent collaboration skills to work effectively with cross-functional teams

Benefits

💸 £55,000 - £65,000 depending on experience
🏖️ 27 days holiday (option to buy and sell holiday) + bank holidays
📈 Generous stock options
🏥 Private health insurance so you can get the best care you need
🧘 Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food
📚 Annual learning & development budget for every employee
🏢 Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street
💻 The best equipment for everyone to work with

Our founder and team are incredibly passionate about creating a company culture that is diverse, inclusive, productive and enjoyable for all our colleagues. As part of a growing start-up team, we expect a lot from you and will work hard to make sure you have everything you need to be at your best.