Location: In-Office 4 days/week in Playa Vista, CA HQ
About Us:
Thrive Causemetics is Bigger Than Beauty™: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty™ program, every product purchased results in a donation to help communities thrive.
Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.
Who We Are Looking For:
Thrive Causemetics is seeking an organized, motivated, and data-driven Growth Marketing Manager with a strong focus on Paid Social channels. This individual will be responsible for driving customer acquisition and performance marketing efforts, particularly through Paid Social platforms, while managing and mentoring a growing team. You will work cross-functionally with Marketing, Data, Customer Service, and CRM teams to execute growth strategies. The ideal candidate has experience in direct-to-consumer businesses, managing large-scale budgets, and a proven track record in managing performance marketing across Paid Social channels. This position reports directly to our Sr. Growth Marketing Manager.
What You Will Be Doing:
- Lead and expand growth initiatives, focusing on Paid Social, including Facebook, Instagram, TikTok, Pinterest and other emerging platforms.
- Mentor and manage a team of performance marketers, fostering collaboration and professional growth.
- Manage large-scale budgets to ensure efficient allocation of resources, optimizing spend to maximize ROAS and business growth.
- Collaborate with core teams: marketing, design, and analytics to drive impactful Paid Social campaigns.
- Manage relationships with external partners and ensure timely delivery of assets for Paid Social campaigns.
- Work closely with the creative team to develop content that resonates with target audiences across social platforms.
- Create and approve creative briefs for Paid Social placements, ensuring alignment with audience targeting and content strategies.
- Identify new Paid Social opportunities to drive customer acquisition and increase channel revenue.
- Analyze campaign performance, sharing insights with the broader team to refine strategies and optimize future efforts.
- Partner with the data team to establish a robust reporting framework for Paid Social performance metrics.
- Continuously test creative elements, messaging, and promotions to optimize campaign results.
- Strategize campaigns to align with business revenue and ROAS goals, ensuring the most effective use of large-scale marketing budgets.
What Will Make You Stand Out:
- 5+ years of experience in performance marketing with a deep specialization in Paid Social.
- Experience working in-house for a DTC eCommerce brand or in an agency environment working on DTC eCommerce brands is required.
- Proven experience in managing large-scale marketing budgets and optimizing spend for growth.
- Prior experience with people management with the proven ability to inspire and lead junior teams to success.
- Solution-oriented mindset with excellent communication, organizational, and project management skills.
- Exceptional attention to detail and accuracy.Passion for beauty, technology, and e-commerce.
- Strong analytical skills for data-driven decision-making and problem-solving.
- Ability to multitask, achieve outstanding results, and lead in a fast-paced, dynamic environment.
Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role.
The base pay range for this role is $100,000 - $120,000, with the following factors determining the base pay at offer: skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.
