Growth Marketing Manager

ABOUT US

Localcoin, founded in 2017 with headquarters in Toronto, is on a mission to simplify the process and experience of buying or selling digital currencies across Canada. We envision bringing digital currency to the mainstream financial market through partnerships with leading corporate and franchised retail spaces. With terminals across Canada and Australia, Localcoin is now the largest Bitcoin ATM provider in the nation.  At its core, Localcoin believes that everyone should be able to own cryptocurrency and have a deep understanding of blockchain technology. As a member of our rapidly growing team, you'll join a talented, dynamic group of team members who will encourage you to learn, grow and thrive in your career every step of the way.  If you're a self-starter looking to hone your skills in a startup environment that fosters innovation, transparency and team connectivity, we look forward to hearing from you!

THE ROLE

As a Growth Marketing Manager, you'll lead SEM and digital marketing initiatives, analyze campaign data, and work with teams to launch new products . You'll manage online marketing strategies across multiple verticals and markets, including Google Ads, and ensure optimal use of digital advertising platforms. This role requires a blend of technical skills and analytics, with a creative and data-driven approach. 

Experience in digital marketing or agency settings is beneficial. The role offers a competitive salary, health benefits, a hybrid work environment, professional development opportunities, and a collaborative team culture.

This position will be based out of our office in Etobicoke, ON, and will have a hybrid work schedule.

WHAT YOU’LL BE DOING 

• Lead SEO strategy and campaigns, incorporating technical, local, and content-driven approaches to boost organic visibility and user acquisition.
• Design, implement, and manage growth marketing initiatives across various channels, including display advertising, competitive analysis, retention strategies, and Google Ads.
• Develop and execute A/B tests and multivariate experiments to gather actionable insights, optimize conversion rates, and scale successful strategies.
• Partner with cross-functional teams to expand retention marketing efforts, leveraging data to improve customer lifetime value and reduce churn.
• Oversee and optimize the performance of digital advertising platforms, ensuring continuous improvement in acquisition cost, ROI, and overall campaign efficiency.
• Provide in-depth analysis and reporting on key performance indicators, leveraging tools like Google Analytics and SEMrush to inform data-driven decisions.
• Collaborate with product teams to integrate generative AI outputs, enhancing organic search performance and accelerating growth through innovative content strategies.

WHAT WE’RE LOOKING FOR 

• 3-4 years of experience in Performance marketing, Growth marketing, Paid Media
• Proven experience in some or all of the following: overall SEM strategy and execution, keyword research and optimization, marketing automation, analytics and Local SEO
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Expertise in Search Console, Tag Manager, Google Ads, SEMrush, and native analytics in social media platforms (e.g., Facebook, Twitter, LinkedIn)
• Knowledge of HTML,  javascript, regex a huge plus
• Have a data-driven, analytical mind, and strong math skills
• Seasoned project management skills, a strong sense of initiative, attention to detail.
• Creative thinker who can bring in new ideas and approaches to processes.
• Previous digital agency or digital marketing experience is a plus.

WHAT YOU’LL LOVE ABOUT US

• Competitive Salary
• Health & Wellness Benefits
• Hybrid & Flexible Office Environment 
• Professional Development
• Standups, Demos and Monthly Socials to keep us aligned and connected
• And so much more!

Localcoin is committed to building a team that represents a variety of backgrounds, perspectives and  skills. The more inclusive and diverse we are, the more our work will improve. If you're determined and great at what you do, come as you are.

If you require accommodation at any stage throughout the recruitment process, please notify your talent team or send an email to [email protected]