The Growth Marketing Manager is responsible for driving detailed tactical execution and project management of insightsoftware's demand generation and customer marketing programs. In this cross-functional role, you'll collaborate with sales enablement, product marketing, sales, pre-sales, business development teams, customer success and other functional areas to influence our marketing efforts and drive demand for key products.
What will you do?
- Develop multiple marketing campaigns from start to end, including researching topics, defining the strategy, writing content, executing the campaign and liaising with marketing operations, digital and product marketing when needed.
- Ensure all activities are completed on time and meet expectations, including webinars, emails, nurture streams, etc.
- Manage third-party activities (webinars, content syndication) for your assigned products, and coordinate with external and internal stakeholders to maximize each activity's ROI.
- Monitor campaign performance and report on key metrics, including MQLs, pipeline, and bookings generation, to identify areas of improvement continuously.
- Support and work closely with the sales team to ensure marketing-sales alignment and identify opportunities for your region.
- Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns.
- Job Description: Achievements/Goals*per JD Template (please see above link on SharePoint)
- Drive & Discipline - Ability to operate in a fast-paced environment, managing multiple projects simultaneously while focusing on achieving high-quality results.
- Growth Mindset – actively pursue new ways of getting things done.
- Disciplined Execution – passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior financial results.
- Communication – ability to effectively communicate with internal and external stakeholders both verbally and in writing
- Bachelor's degree, preferably in Marketing or Business
- Minimum of 4-5 years of marketing experience in a fast-paced company, preferably in a B2B software or SaaS environment
- Excellent writing, editing, presentation, and communication skills
- Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
- Strong project management skills and ability to lead multiple projects in their entirety
- Ability to exhibit strong interpersonal skills and build relationships across the business, at all levels, and work cross-functionally to get what they need from key stakeholders and ensure alignment
- Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus
All your information will be kept confidential according to EEO guidelines.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
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** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
