About the Role:

As a Growth Marketing Manager, GTM, you will orchestrate supply and demand through CookUnity’s core direct-to-consumer channels, ensuring that our marketplace efficiently connects chef-created meals with the right customers. You will lead cross-functional initiatives spanning brand, growth, analytics, business operations, marketplace, and operations to optimize how we acquire, retain, and engage customers while ensuring our supply remains balanced and fully utilized.

You will play a critical role in bringing limited-time offers, meal collections, and creative campaigns to market, shaping how we introduce new culinary experiences and drive customer demand. This role requires someone with a strong inclination for action, the ability to bring key leaders along, and a high EQ with a bias for communication and collaboration.

Responsibilities:

• Orchestrate supply and demand dynamics through direct-to-consumer channels, ensuring meal supply is effectively matched with customer purchasing behavior.
• Develop and execute GTM strategies for new growth initiatives, including limited-time offers, meal collections, and creative marketing campaigns, collaborating with brand, growth, analytics, business operations, marketplace, and operations to ensure seamless execution.
• Improve marketplace liquidity by optimizing how we balance chef supply with customer demand through pricing, promotions, bundling, and distribution strategies.
• Launch and iterate on limited-time promotions, new meal categories, and seasonal offerings, ensuring they drive both new customer acquisition and retention.
• Partner with creative teams to develop compelling marketing assets and storytelling that elevate brand differentiation and customer engagement.
• Create business cases to support expansion opportunities, new customer acquisition efforts, and chef onboarding strategies.
• Define and implement key performance metrics for GTM initiatives, tracking success and iterating based on performance data.
• Own the end-to-end execution of demand-generation strategies, including paid and organic marketing, CRM, partnerships, and performance marketing.
• Enhance customer segmentation and personalization strategies, ensuring optimal positioning for different audience groups and maximizing lifetime value.
• Act as a strategic thought partner to the Growth and Product teams, influencing roadmap decisions based on insights and performance trends.
• Continuously optimize GTM execution, leveraging data and insights to improve performance across marketing and operational initiatives.

What You’ll Bring

Collaboration and Communication

• Excellent interpersonal skills with a proven ability to work cross-functionally and influence without authority.
• Strong project management skills, able to juggle multiple priorities in a fast-paced environment.
• Ability to bridge the gap between creative, marketing, and operational execution to bring GTM strategies to life.

Mindset and Work Style

• Creative thinker with a passion for customer-centric product innovation, storytelling, and brand marketing.
• Highly organized, proactive, and detail-oriented, with a bias toward action and delivering results.
• Comfortable thriving in a hybrid or remote-first work environment.

Minimum Requirements:

• 5-8+ years of experience in growth marketing, product growth, business strategy, or go-to-market execution.
• Proven experience in a marketplace, e-commerce, or meal subscription business preferred.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Experience in building and executing GTM strategies for new products, services, or growth initiatives.
• Ability to work cross-functionally and influence leaders across different departments.
• Experience launching and optimizing limited-time offers, meal collections, and seasonal campaigns to drive customer acquisition and retention.
• Background in pricing strategies, promotional mechanics, and creative marketing execution preferred.
• High EQ and strong communication skills—comfortable leading through influence and bringing key stakeholders along.
• Ability to work at both strategic and tactical levels, rolling up sleeves to execute when needed.
• Strong bias for action, execution, and ownership.

Benefits

🩺  Health Insurance coverage

⛱ Unlimited PTO

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

🌅 401k Plan

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!