insightsoftware’s expansion has created the need for a talented Growth Marketing Manager. Reporting into the Director, Growth Marketing, this role is responsible for driving detailed tactical execution and project management of insightsoftware’s demand generation and customer marketing programmes within our Controllership portfolio. In this cross-functional role, you’ll collaborate with sales, product marketing, pre-sales, business development, and customer success, amongst others, to influence our marketing efforts and drive demand for key products.
The ideal candidate deeply understands how to develop strategic marketing programs and leverage appropriate value propositions, channels and tactics in order to generate full-funnel demand and achieve defined marketing targets and business outcomes.
What will you do?
- Develop multiple marketing campaigns from start to finish, including researching topics, defining the strategy, writing content, executing the campaign and liaising with other marketing teams when needed
- Ensure all activities are completed on time and meet expectations, including webinars, emails, nurture streams, etc.
- Manage third party activities (webinars, content syndication) for your assigned products, and coordinate with external and internal stakeholders to maximize each activity's ROI
- Monitor campaign performance and reporting on key metrics, including MQLs, pipeline and bookings generation, to identify areas of improvement continuously
- Support and work closely with the sales team to ensure marketing-sales alignment, top of funnel campaign awareness and identify opportunities for improvement
- Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns
- Manage daily administrative tasks to ensure the marketing department runs smoothly
How will you get it done?
- Drive & Discipline – ability to operate in a fast-paced environment, managing multiple projects simultaneously, with a focus on achieving high-quality results
- Growth Mindset – actively pursue new ways of getting things done
- Disciplined Execution – passion for process, strong attention to detail, and an approach exemplified by creating value and delivering superior results
- Communication – ability to effectively communicate with internal and external stakeholders both verbally and in writing
- Bachelor’s degree, preferably in Marketing or Business
- Marketing experience in a fast-paced company, preferably B2B in a software or SaaS environment (working with ERPs and financial services is a major plus)
- Excellent writing, editing, presentation, and communication skills
- Ability to analyse marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand the actions needed to maximise impact
- Excellent project management skills and ability to lead multiple projects in their entirety
- Ability to exhibit strong interpersonal skills and build relationships across the business, at all-levels, and work cross-functionally and ensure alignment with key stakeholders
- Proficient in utilizing modern sales and marketing tools and systems (i.e. Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation-- ideally Pardot—experience is a significant plus
- Experience working with global teams across the US, Europe and APAC, a plus
All your information will be kept confidential according to EEO guidelines.
** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **
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At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
