Growth Marketing Lead (Bogota)

About Dialectica

Dialectica is a B2B information services firm that serves the world's top business professionals, by enabling them to gather real-time information and insights from industry experts across various markets, industries, and regions.

Driven by our mission to achieve unparalleled customer recognition, we are developing the most trusted and innovative knowledge-sharing platform in the world.

Dialectica has been recognized as one of Europe’s fastest-growing companies by the Financial Times for 4 years in a row, a Top Employer for Recent Graduates by The Career Directory in Canada and a Best Workplace.

We believe in supporting our people to do their best work and grow, and building a dynamic, empowering, and respectful workplace is core to our purpose: Accelerate the shift to a prosperous society by empowering better decision-making.

With a global presence spanning 5 offices across 3 continents and a highly-trained team of over 1,000 employees, we are always looking for individuals who share our belief that our work transcends individual and organizational benefits, contributing significantly to the collective advancement of society. Our values serve as a mirror reflecting our culture and beliefs, defining not only who we are but also shaping how we work and what we stand for. 

These values include:

• Respect
• Teamwork
• Ownership
• Growth Mindset

About the role

The Growth Marketing Lead will be responsible for designing, executing, and optimizing strategies that drive customer and user acquisition, and engagement across multiple channels. This role requires a strategic, data-driven, creative thinker who is skilled in developing and executing campaigns that drive growth. The ideal candidate is someone with hands-on experience in managing growth programs, a strong understanding of digital marketing and analytics, and a mindset for continuous experimentation and improvement.

Responsibilities

Growth Marketing Strategy

• Partner with the product and business development teams to develop, implement and optimise growth marketing strategies, focusing on new customer and user acquisition, as well as activation.
• Identify new growth channels and opportunities, both paid and organic, and develop campaigns to reach our audience in the most efficient way.

Campaign Management

• Plan, execute, and optimize multi-channel campaigns including paid search, social media, email, content marketing, and SEO.
• Work closely with product, business development and content teams to ensure alignment of growth efforts with the overall brand, business and product goals.

SEO and Content Growth

• Collaborate with content teams to drive SEO strategy, and content growth initiatives.
• Create and drive website and content opportunities to drive organic traffic and inbound lead generation.

Data Analysis

• Monitor, analyze, and report on campaign performance and KPIs, making data-driven decisions.
• Conduct A/B testing, cohort analysis, and other experiments to continuously optimize campaigns for maximum ROI.

Requirements

• 5-10 years of B2B marketing, digital/ performance or growth marketing experience. 
• Advanced knowledge of marketing automation.
• Proficient in digital marketing strategies and tools, including CRO, SEO, SEM, and email marketing. 
• Exceptional written and verbal communication skills. 
• Strong analytical skills and experience using tools like Google Analytics, looker studio, supermetrics or other analytics platforms.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines. 
• Previous experience in information services, SaaS or data businesses is preferred.
• Advanced degrees or growth marketing certifications are a plus. 

Benefits

• Be part of a creative, entrepreneurial and fast-paced, workplace guided by the values of transparency, diversity, quality, caring, teamwork, ownership, leadership, and constant improvement
• Learning and Development opportunities
• Sponsored health and wellbeing and team bonding activities
• Work in a collaborative, and diverse hub in the heart of Athens

Not sure if you have it all? Apply anyways because at Dialectica, we don’t believe in a “one size fits all” approach to hiring. We welcome candidates with different experiences and backgrounds.