Growth Marketing

Overview

CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. We are a globally distributed team on a mission to enable everyone in the world to use crypto with peace of mind. Learn more about our mission, culture, and hiring process.

Some things we’re proud of:

• 🛠️ Building foundational tools in the cryptocurrency space

• 📄 Over 1M tax forms generated

• 💲 $80B+ in cryptocurrency is tracked on CoinTracker (~over 5% of the entire crypto market)

• 🤝 Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap

• 🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x]

• 💼 $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan, Claire Hughes Johnson, Gokul Rajaram, Serena Williams, Zach Perret

• 🌴 Awesome benefits

Your mission

Identify, recommend, and execute marketing strategies to acquire high net worth and power users for CoinTracker’s consumer product.

Your six month outcomes

Test, execute and optimize marketing strategies to build a lead generation pipeline to obtain 500+ whales from external sources.

What we look for

Role-agnostic

• Impact: Demonstrated ability to drive business impact

• Mission alignment: Hungry and motivated about making progress towards our mission of Enabling everyone in the world to use crypto with peace of mind.

• Trust: Say what you believe. Do what you say.

• Communication: Able to clearly talk about the details and also zoom out to the bigger picture

Role-specific

• Marketing

  • Identify, recommend, and pursue new tactics to reach specific target markets in partnership with client management, marketing and sales teams

  • End to end ownership (planning, testing, execution) of all new user growth marketing opportunities

  • Managing creative production end-to-end for your channels

• Growth mindset & initiative

  • Relentlessly curious

  • Focused on self-improvement; seeks feedback on constantly improving their craft

  • Constantly iterating on creative approaches to drive more leads

  • Thirst for learning about the market, prospects, and sales strategies

  • Self directed

• Sales

  • Optimize the lead nurturing process to progress sales opportunities along the funnel

  • Identifying one → many opportunities to sell whale products