Summary
Kuda is a money app for Africans on a mission to make financial services accessible, affordable and rewarding for every African on the planet. We’re a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love so it’s only right that we ended up with the name ‘Kuda’ which means ‘love’ in Shona, a language spoken in the southern part of Africa.
We’re giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We’ve raised over $90 million from some of the world's most respected institutional investors, and we’re rolling out our game-changing services globally from our offices in Nigeria, South Africa, and the UK.
About the role
Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends. This role will focus on loyalty programs and other special projects.
Responsibilities
- Own the growth marketing strategy relating to loyalty, referrals and viral loops with the objective of improving activation and retention of existing customers as well as acquiring new high value customers.
- Lead growth marketing efforts on ad hoc special projects, depending on business need. These are likely to include credit campaigns and operational updates as well as a variety of future projects that may be added to the roadmap.
- Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
- Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.
- Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
- Monitor campaign performance and optimise campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
- Develop and execute A/B tests to optimize campaign performance and improve the user experience.
- Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.
- Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
- Be adaptive to business needs and take on ad hoc projects as required.
- Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.
- Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 3 years experience in marketing or a related field.
- Previous experience working on marketing strategies for loyalty programs
- Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
- Strong understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
- Strong analytical skills and an interest in data analysis.
- Excellent communication skills and the ability to work collaboratively with cross-functional teams.
- Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
- Familiarity with marketing automation tools such Iterable (or similar)
- Passion for marketing and a desire to learn and grow in a fast-paced environment.
- Nice-to-have: experience working for a fintech or gaming app
Benefits
Why join Kuda?
At Kuda, our people are the heart of our business, so we prioritize your welfare. We offer a wide range of competitive benefits in areas including but not limited to:
● A great and upbeat work environment populated by a multinational team
● Career development & growth
● Access to world-class L&D
● We are advocates of work-life balance and offer a 3 day per week remote working option
● Competitive annual leave
● Competitive pension
● Perkbox
● Life assurance
● We are advocates of work-life balance and offer a 3 day per week remote working option
● and more…
Kuda are proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Kuda is considered based on merit, qualifications, competence and talent.
We don’t regard colour, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know.
