Growth Manager

b_labs is the transformation and digitization arm of B.TECH, on a mission to change the industry as we know it. We spearhead tech innovation at B.TECH, an organization that has been a cornerstone of the Egyptian retail industry. We are the engine powering B.TECH in achieving its goal of becoming the leading omni-channel platform for consumer electronics and appliances in Egypt. By joining b labs, you will get to benefit from a collaborative startup environment, while also enjoying the stability of working within a company that has achieved strong growth year after year. You will be part of a visionary, customer-focused team with an ambitious mission--to become a trailblazer for digital retail within the Middle East.

We’re looking for an experienced Growth Manager to own the full funnel strategy. You’ll be responsible for the customer acquisition and revenue growth objectives.

As a Growth Manager, you will partner with key stakeholders to define and execute a growth strategy that will help drive the business forward, while at the same time test and validate new channels, audiences, and optimizations for growth on an ongoing basis. You will evaluate and prioritize opportunities to optimize conversion, retention, and engagement metrics, working closely with all other members of our team to execute and iterate quickly on proposed changes.

If you’re a data-driven marketer with a passion for driving growth, we’d love to hear from you and discuss the next steps in your career.

Responsibilities

• Develop, own and maintain the growth strategy and plan, working with the CCO to drive revenue through customer acquisition and retention
• Define and optimize new customer acquisition funnels, including landing pages, email campaigns, and paid search and social ad targeting
• Leverage data to measure, report and optimize user acquisition metrics
• Partner with our content, product and design teams to build and deliver on our value proposition across all channels and lifecycles
• Drive A/B testing and experimentation to constantly improve conversion rates and customer touchpoints
• Collaborate with cross-functional teams to ensure the end-to-end customer experience is seamless, and build out and iterate on customer relationships and loyalty initiatives
• Track key metrics, analyze the effectiveness of current marketing programs, and recommend new programs that will drive revenue and growth

Requirements

• 6+ years of related experience, ideally in a fast-paced startup environment
• Proven experience driving growth and customer acquisition through omnichannel strategies
• Strong analytical and problem-solving skills. Ability to make data-driven decisions quickly
• Ability to communicate effectively across teams and to executives with varying degrees of technical expertise
• Experience with segmentation and database marketing, including email automation and triggers
• Experience with A/B testing and experimentation in order to improve performance
• Experience handling multiple campaigns and projects simultaneously, working in a fast-paced environment.

Benefits

Office environment: When you come to our b_labs office, you'll find creative workspaces, a well-equipped kitchen, and an open design to foster collaboration between teams.

Flexibility: You know best whether you want to work from home or in the office. However, if you want to join your teammates onsite.

Equipment: From "Day 1" you will receive all the equipment you need to be successful at work. Therefore, you can choose your laptop and get all the tools you need to stay on top of your game.