Job Summary:
We're looking for a data-driven Growth Lead to develop and execute marketing strategies that drive user growth, engagement, and conversion. The ideal candidate will have a strong background in marketing analytics, a passion for experimentation, and excellent communication skills. As a Growth Lead, you will be responsible for analyzing user behavior, identifying growth opportunities, and collaborating with cross-functional teams to launch and optimize marketing campaigns.
Responsibilities:
- Develop and execute data-driven marketing strategies to drive user acquisition, retention, and revenue growth
- Analyze user behavior, identify growth opportunities, and create targeted marketing campaigns to address them
- Collaborate with cross-functional teams, including product, design, and engineering, to launch and optimize marketing campaigns
- Design and execute testing and experimentation to measure campaign effectiveness and inform future marketing strategies
- Develop and maintain dashboards to track key marketing metrics, including user acquisition, retention, and revenue growth
- Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices
- Manage and optimize marketing budgets to achieve maximum ROI
- Communicate marketing strategies and results to stakeholders, including executives, product teams, and sales teams
Requirements:
- 6+ years of experience in growth marketing
- Bachelor's degree in Marketing, Business, or a related field
- Strong background in marketing analytics, including data analysis and interpretation
- Strong understanding of the web3 industry
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
- Experience with data visualization tools
