Growth Influencer Marketing Manager

About The Team:
This is a unique opportunity for a strategic growth-focused candidate to scale and take ownership of some of our most exciting influencer channels in a high-performing, growing team. We thrive off collaborating and being focus-minded to reach our common Growth goals. Everyone feels like a valued member of the team in an engaging and supportive environment. We are given trust and autonomy to manage our different channel budgets to produce exciting and innovative campaigns. We are fast-moving and constantly on the go - we look at ways to make an immediate impact, so be ready to be reactive and forward-thinking! We are very data-orientated here at HelloFresh, and we are driven by the performance and results we generate for the business. We can actively see our contribution in the Growth Marketing team and that's what makes us passionate about what we do.

What You Will Be Doing:

We are seeking a highly strategic and data-driven Influencer Performance Manager to lead our influencer marketing efforts in the UK market. In this role, you will own and optimise our influencer performance channels, primarily focusing on Instagram and YouTube, while also exploring opportunities in emerging channels such as Podcasts. Your primary objective will be to drive profitable customer growth by leveraging innovative strategies, optimizing campaigns for maximum impact, and ensuring a positive return on investment (ROI). You will play a pivotal role in supporting the brand team with influencer campaigns, including everything from creative brief development and talent selection to negotiation, and optimizing assets for growth.

• Manage influencer channels (Instagram, YouTube, and potentially Podcasts) for HelloFresh and Green Chef in the UK market, focusing on profitable growth.
• Develop and implement data-driven strategies for customer acquisition and retention, ensuring a strong ROI.
• Stay updated on market trends and customer insights to create effective, targeted campaigns.
• Oversee influencer campaigns from start to finish, including talent selection, contract negotiation, and campaign activation.
• Collaborate closely with the brand team to align content with campaign goals and audience engagement.
• Support the brand team by providing expertise in creative briefing, talent recommendations, and contract negotiation.
• Manage relationships with influencers, agencies, and internal teams, securing long-term collaborations.
• Monitor and optimize partnerships and campaigns by tracking performance metrics and implementing improvements.
• Use a data-driven approach to report on key performance metrics like CAC and ROI, offering insights for campaign optimization.
• Develop testing plans and propose new strategies to keep campaigns innovative and effective.

Who You Are:

• Strong experience in growth marketing, with a strong focus on data-driven strategies and influencer performance marketing.
• Proven experience managing influencer campaigns across Instagram, YouTube, and potentially other emerging channels like Podcasts.
• Excellent communication skills, with the ability to effectively build and manage relationships with influencers, agencies, and internal stakeholders.
• Strong negotiation skills, with a track record of securing impactful collaborations and commercial agreements.
• Highly organised, detail-oriented, and capable of managing multiple projects and campaigns simultaneously.
• Proficiency in Excel/Google Sheets and a strong analytical mindset, capable of interpreting data to optimise performance.
• Self-motivated, entrepreneurial, and adaptable, with a passion for growth and continuous improvement in a fast-paced environment.

What you will get in return:

● 70% off HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Bupa private medical insurance (including dental & family cover options)
● Electric vehicle scheme
● Mental health first aiders and an employee assistance programme
● Dog friendly office! (London site only)
● If in the office, enjoy a free breakfast every day
● Eye care scheme
● Cycle to work scheme
● Group Life Assurance

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.

If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.