Growth Hacker - Velocity Team
We are seeking a talented and creative Growth Hacker to join our growing velocity team. The Growth Hacker will be responsible for developing and executing innovative strategies to drive customer acquisition, engagement, and retention. This role requires a dynamic individual with a strong analytical mindset, a passion for experimentation, and a track record of driving measurable results in a fast-paced, growth-oriented and data-driven environment. Our goal is to build a motion for our prospects and customers that enables low to zero touch in the acquisition process, exposing fast paced, real value as quickly as possible, and closing higher rates and higher volume of transactions.
MUST RESIDE IN THE RALEIGH-DURHAM, NC AREA.
Responsibilities
- User/Customer Acquisition: Working with the marketing team, develop and execute strategies to drive user/customer acquisition across various channels - including digital advertising, content marketing, SEO, SEM, social media, email marketing, and partnerships.
- Conversion Optimization: Identify opportunities to optimize conversion rates at every stage of the customer journey, from initial engagement to conversion and beyond.
- Experimentation and Testing: Design and conduct A/B tests, GPT prompts, and multivariate experiments to optimize key metrics and drive continuous improvement.
- Data Analysis: Analyze user data and marketing performance metrics to identify trends, insights, and opportunities for optimization.
- Retention and Engagement: Implement strategies to enhance user engagement and retention, including lifecycle marketing campaigns, personalized messaging, and product optimization.
- Product-Market Fit: Collaborate closely with product management and development teams to understand user needs and drive product enhancements that align with customer requirements.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, product, sales, and customer success, to drive alignment and ensure cohesive execution of growth initiatives.
Required Qualifications and Skills
- Bachelor’s degree in Data Science, Marketing, Business, or related field.
- 2+ years of relevant experience in growth marketing, digital marketing, product led sales or related roles, preferably in a technology-driven environment.
- Proven track record of driving user acquisition, engagement, and retention through innovative growth strategies and tactics.
- Strong analytical skills with experience in data analysis and interpretation, including proficiency in Google Analytics or similar tools.
- Proficiency in digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.
- Experience with A/B testing and experimentation methodologies, with a focus on data-driven decision-making.
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
- Willing to go to the office 2-3 days a week.
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About Us
Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.
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The expected annual base salary range for this position is $90,000 - $105,600 plus Variable. Compensation varies based on a variety of factors which include (but aren’t limited to) such as role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.
