Growth and Performance Marketing Lead

Job Description:

• Work with cross functional teams to establish growth strategies according to revenue goals.
• Create, Manage and experiment with new user acquisition campaigns.
• Manage the relationship with external partners and agencies to ensure we drive traffic and conversions to the company’s products.
• Coordinate with all digital channel partners in launching new campaigns and promoting new content on a regular basis
• Analyze data from published campaigns to monitor revenue performance and discover areas of improvement.
• Following market trends and actively responding to changes that could potentially impact campaign performance.
• Optimizing ongoing campaigns to make they are reaching their maximum performance
• Reporting performance on a weekly to monthly basis with tracking reports for all stakeholders involved.

Requirements

• Bachelor’s degree preferably in Marketing, Business or Communication
• 7 to 10 years of experience in growth and performance marketing.
• 6 years of experience in performance marketing.
• experience and familiarity of App performance management.
• Good project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Strong Background of Performance Marketing.
• Strong background in application performance, conversions and installs.
• Strong knowledge of digital acquisition channels and reporting tools (Google Ads, Google Analytics, Meta Ads, Adjust etc.).
• Proven growth track record, with samples and results of past campaigns.
• Fluency in both English and Arabic
• Outstanding written, oral and organizational ability.