We are looking for a results-driven and highly motivated Growth and Demand Generation Marketing Manager to join our dynamic, rapidly expanding software company. In this strategic role, you will design and lead impactful multi-channel lead generation campaigns that build a scalable demand generation engine and drive a consistent flow of qualified leads.
You’ll work closely with executive leadership to align marketing initiatives with broader business goals, helping shape campaign structures, enhance performance, and contribute meaningfully to our company’s growth. This is an exciting opportunity to be on the ground floor of a growing team, where you will develop strategies, optimize outreach efforts, and build processes that generate significant impact.
The ideal candidate is a creative problem solver with a proven record in B2B software marketing who thrives on leveraging data and insights to develop high-performing, efficient campaigns. If you’re passionate about data-driven marketing and excited to shape a demand generation function from the ground up, we’d love to connect with you!
Key Responsibilities:
- Lead Generation: Own and execute demand generation strategies across email marketing, paid media (LinkedIn, Google Ads), and other digital channels to attract and convert high-quality leads.
- Campaign Development & Optimization: Develop multi-channel campaigns that resonate with target personas, including creating and testing compelling email sequences, ad copy, and landing pages to optimize engagement.
- Content Strategy & Collaboration: Partner with cross-functional teams and external agencies to create relevant content (blogs, whitepapers, case studies, videos) that educates, engages, and converts our target audience.
- Nurture Programs: Build and manage nurture programs to guide prospects through the funnel, ensuring consistent engagement and progression to sales-qualified leads.
- Performance Analytics & Reporting: Monitor, analyze, and report on campaign performance metrics (open rates, CTRs, CPL, conversion rates), providing actionable insights and strategic recommendations to optimize ROI.
- AB Testing & Continuous Improvement: Implement and lead A/B testing across campaigns to refine messaging, targeting, and content, ensuring continuous improvement and alignment with best practices in B2B tech marketing.
What We're Looking For:
- Proven Experience: 5+ years of experience in B2B demand generation or growth marketing in the software or technology sector, with a proven track record of driving and measuring results.
- Analytical & Data-Driven: Deep understanding of analytics tools and marketing metrics; strong ability to interpret data, derive insights, and make data-informed decisions to optimize campaigns and improve ROI.
- Expertise in Marketing Technology: Skilled in using marketing automation tools (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and advertising platforms (LinkedIn Campaign Manager, Google Ads).
- Creative & Strategic Mindset: Ability to craft persuasive and creative ad copy and email sequences that engage target audiences and effectively convey value propositions.
- Collaboration Skills: Proven ability to work cross-functionally and communicate effectively with Sales, Content, and Product teams to drive integrated demand generation campaigns.
Key Performance Indicators (KPIs):
- Volume of sales-qualified leads (SQLs) generated per campaign
- Conversion rate from marketing-qualified lead (MQL) to SQL
- Email campaign open rates, click-through rates (CTR), and response rates
- Cost per lead (CPL) and return on investment (ROI) for paid campaigns
- Engagement and conversion rates across nurture programs
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Hands-on experience with lead generation, email marketing, social media and search advertising.
- Strong analytical skills with a solid understanding of digital marketing metrics.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, team-oriented environment.
Why Join Us?
- Opportunity to shape the lead generation strategy of a fast-growing company.
- Collaborative and innovative team environment.
- Competitive salary and benefits package.
- Room for growth and professional development.
- Flexible Health Benefits, Holiday, PTO (25 days), Sick, Retirement Matching 401(k), Maternity/Paternity, Volunteer Day, Referral Program
COMPANY OVERVIEW
Equus is the Global Mobility SaaS leader, enabling global workforce agility and compliance. Equus is at the forefront of the global mobility industry, driving innovation, and revolutionizing how business manage their workforce mobility needs. Our cutting-edge solutions empower companies to seamlessly navigate the complexities of global mobility, enhance employee experiences, and achieve operational excellence.
