Job Scope:
We are seeking a dynamic and results-driven Analyst to join our growth team in driving and enhancing the performance of our products through innovative push marketing and platform marketing strategies. The role will be responsible for managing, analyzing and executing key marketing programs including front and back margin programs for general trade and platform marketing strategies such as vouchers and benefit settings for our Mitras through our app
Responsibilities:
Push Marketing:
Design, execute, and optimize front and back margin marketing programs tailored for general trade partners to improve sales and profitability. This includes managing financial incentives and strategic partnerships to drive product demand which includes gimmicks, giveaways, performance incentives for Mitras and end users (farmers).
Platform Marketing:
Assess the effectiveness of our platform marketing initiatives. Ensure these programs drive customer acquisition and retention which includes analysis and management of the growth accounting, customer segmentation and prioritization, and hypothesis testing.
Marketing Program Mix:
Assess and improve our marketing strategy mix that effectively balance push and platform marketing to support overall business objectives. This includes designing campaigns that optimize product sell-through and inventory movement.
Cross-Functional Collaboration:
Work closely with sales, operations, and product teams to align marketing programs with broader business objectives, ensuring that initiatives are executed seamlessly across departments. Ultimately crafting product development and sales programs that support the overall growth of the business including its execution on the ground together with related teams
Data-Driven Analytics:
Use data analytics to assess the effectiveness of marketing programs, identify areas for improvement, and adjust strategies as necessary.
Bachelor’s degree in Marketing, Business, or a related field.
1+ years of experience in marketing roles, preferably within general trade or platform marketing.
Experience in managing sales-driven marketing programs, including vouchers, discounts, and other promotional strategies, is a plus.
Strong analytical skills with the ability to interpret data and drive decisions based on insights.
Strong communication and collaboration abilities to work cross-functionally with multiple teams.
