Overview of job
We are looking for a Senior Manager – Search to join the GroupM team, in this Role you will Lead Paid Search initiatives and work on strategy development for your dedicated account
Reporting of the role
This role reports to: Performance Lead, Singapore
3 best things about the job:
- Working in one of the most digitally advanced and forward-thinking media agency that is globally connected
- The position will provide you with opportunities to challenge yourself to bring in new thinking and provide value in digital planning
- An opportunity to work with and learn from highly experienced, action-oriented media practitioners
Responsibilities of the role:
- Expert in Paid Search – responsible for planning & optimizing the effectiveness of Search Campaigns
- Execute tests, collect & analyze data, identify trends & insights
- Gain knowledge & experience to support team lead in developing search strategy for existing business and pitches
- Keep pace with industry trends & developments – attempt to be first to market with innovative approaches
- Build close relationship with Vendors – Google, Bing
- Track, report, and analyze website analytics
- Working with SEO and Tech teams to support clients’ needs
- Be confident in taking part in pitches whilst working together with the rest of the team
- Mastery of Tier I engine UIs and capabilities, relevant SEM management platforms and strong knowledge of Tier II vendors and capabilities
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
- Must have effective communication, planning, organizational, and problem-solving and analytic skills
- Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and provide analysis and projections to support recommendations
- Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
- Supervise the implementation of all biddable media campaigns
- Keep abreast of current events, digital media trends and any target market industry trends that impact business
- Serve as expert in performance optimization
- Team Management and Leadership
- Delegate work effectively to teach direct reports, as well as deliver seamless work to client
- Work with Search – Executive to fulfill set client strategies by creating deliverables and specific recommendations, including account structure and implementation, optimizations, conditional testing, tracking, and overall management
- Supervise, guide and counsel Search– Specialists on all day-to-day activities and ensure that all processes are followed
- Train the team in media and marketing disciplines as well as the specifics of the client’s business and industry
- Accurately, objectively, and constructively evaluate performance of Search & eCommerce – Specialists via talent development process
- Contributing to an environment where ‘Innovation as usual’ thrives in everyday work
- Keep media and agency partners updated and informed on status of all account projects
- Initiate appropriate cross-functional client meetings
- Lead in Client / Agency calls as the day-to-day product group representative from the team
- Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery
Measures of success –
In three months:
- Strong understanding of client business model
- Mastery of all relevant Search platforms (Google ,Bing,etc)
- Build professional relationship with teams and lead performance driven strategies with clients within search
- A keen understanding on the various platforms and systems which power search and eCommerce media
In six months:
- Independently provide Search solutions towards ad-hoc request from clients
- Be the person whom the client goes to for day-to-day activities. Able to propose ideas and activities to answer identified challenges in regards to Search
- Mentor Interns and assist in leading a small-scale project (identify needs, formulate ideas into plan, set the scope and present to the Manager
- Improved workflow efficiencies across the teams
- Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them
- Driving cross-channel synergy – Connect the power of Search & eCommerce
In 12 months:
- Be comfortable in developing proposals and preparing Search media strategies in line with the overall campaign
- Be able to lead and provide strategic insights on Search matters
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Be confident in taking part in pitches whilst working together with the rest of the agency
Minimum qualifications:
- Bachelor’s Degree
- Good understanding of all Search e platforms (Google Ads – Search, Shopping, YouTube, GDN, etc.
- Experience in managing multi market campaigns (globally / regionally)
- Proven record of success in running audience-based/performance driven/direct response campaigns
- Comfortable using Microsoft excel/automated dashboards, etc. – An analytical mind that is creative as well as data driven to identify trends/patterns and insights
- Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
- Extremely business-minded and detail-oriented, with clear and proven organizational skills
- Demonstrate genuine curiosity and interest in our clients & their business
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
