Overview of job
As a Senior Performance Executive, you will oversee the strategy, planning, implementation, and reporting of all biddable platforms that fall under the scope of Social. You will also provide guidance to the internal teams working on those brands and supporting core team to develop the business capabilities across accounts.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to the Performance Manager/Performance Director and the Head of Social.
3 best things about the job:
- Working with an extremely diverse, international group of individuals both at GroupM and with the agencies.
- Exposure to all digital platforms within the Social team.
- Opportunity to expand the learning on Biddable Media, on digital planning and strategy.
Measures of success –
In three months:
- Reinforce all your basic understanding about primary global Social platforms like Facebook/IG.
- Grow your existing knowledge on advance tactics and media strategy on primary global social platforms.
- Form basic understanding and implementation on other social platforms such as Twitter, LinkedIn and TikTok.
- Begun to build a rapport with stakeholders, teams and/or clients
- Began looking for enhancing performance opportunities within the accounts for paid social
- Begin to support the performance manager in different platforms basic work
- A general idea of the social behaviors of the individual client’s audience and targeting
In six months:
- Have a full understanding of each of the client goals and relevant social platforms.
- Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
- Have made some significant strides in optimizations within the accounts for social
- Have a full understanding of the biddable behaviors within the individual clients
In twelve months:
- Be an expert on your dedicated client’s social campaigns
- Increased the adoption of other biddable and digital services
- Brought value to biddable team. Worked closely with biddable team to bring the change
- Amplified client knowledge on strategic approach to biddable channels
- Be able to guide a performance executive on above learnings and experience.
Responsibilities of the role:
- Oversee the planning, implementation, and reporting of Performance across multiple clients end to end;
- Take ownership of several accounts and be the POC within GMS Social for those accounts;
- Set expectations and deliver on multiple projects at the same time;
- Hitting Performance KPIs for clients which works to prove the value of paid social to the clients and internal teams ;
- Be able to provide meaningful insights and analysis when sending reports to clients/core teams ;
- Should be responsible for maintaining a forum for continuous learning and knowledge sharing ;
- To have learned and trained yourself to be able to talk fundamentals of social/digital marketing.
- Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery
What you will need:
- Basic understanding of all paid social mechanisms and their implications – generally acquired with up to 2 years of progressive experience;
- Able to plan and execute many different types of paid social campaigns on native ad platforms like Facebook Ads Manager;
- Can confidently speak to your skillset and recommendations;
- Prior experience on multiple client’s basic social implementations and optimizations;
- Medium to Large budget campaign experience preferred, alongside a variety of social platforms and buy types.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
