GroupM | Senior Executive, Performance (Search)

Overview of job

Key strategic role in the Search pillar of the Digital Team. The Search Senior Executive/Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery.

Reporting of the role

Reports to Manager/Associate Manager, Buying, Search team - GroupM

3 best things about the job:

1. Working in one of the most digitally advanced and forward thinking media agency that is globally connected
2. Regular on job training that will be provided to ensure your success in your role
3. An opportunity to work with and learn from highly experienced, action orientated media practitioners

Measures of success –

In three months:

• Gained certification on Google Ads Search, GDN, YouTube, Bing Ads, etc.
• Familiarity with the digital media landscape, and a keen understanding of performance based digital media
• A keen understanding on the various platforms and systems which power digital media
• Keyword development – mining and cleansing of keywords
• Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisations

In six months:

• Be able to provide optimization suggestions and work with the Performance Manager to improve campaign performance
• Be managing vendor and client relationships
• Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them

In 12 months:

• Be comfortable assisting the Performance Manager in developing proposals and preparing search strategies in line with the overall campaign
• Be able to lead and provide strategic insights on Search matters to the brand teams you work with
• Confident in presenting to clients for your recurring updates
• Be confident in taking part in pitches whilst working together with the rest of the agency

Responsibilities of the role:

The GroupM team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns. Working closely with internal teams and directly with clients to ensure seamless campaign plan development, execution and delivery.

The following are the responsibilities of the GroupM Buying (Search) team and the varying degree of complexity is subject to individual job level:

• Campaign Management
  • Keyword development
  • Ad copy management
  • Budget Management
  • Campaign Optimization
• Reporting
  • Update reporting dashboards
  • Present reports to clients
• Vendor management
  • Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc.
• Proposal Development
  • Assists manager in developing proposals by estimating search traffic, CPCs and Costs
• Finance Management
  • Ensure entry into BCC (internal Finance tool)
  • Ensure documentation is available and endorsed

What you will need:

• Positive attitude and hunger to learn – the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes
• Comfortable using Microsoft excel and manipulating dashboards – An analytical mind that is creative as well as data driven to identify trends/patterns and insights
• Strive for excellence demonstrated by a commitment to continuous improvement, taking initiative and delivering results despite constraints