Reporting of the role
This role reports to: Strategy & Planning Director
Job Description
The Regional Strategy & Planning Manager will be the day-to-day lead for the development of campaigns. He or she will work with cross-functional teams to guide strategy and deliver top-notch thinking, and practical work. They will leverage data, company knowledge, cultural understanding, and consumer insights to tell impactful stories from the earliest research stage through strategic development, integrated communication planning, and campaign evaluation.
Key Responsibilities:
- Conduct research on media consumption patterns for different markets and audiences.
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Take high-level communications tasks and identify how a brand should behave in different
cultural spaces
- Develop culturally-relevant connection ideas that live in media environments
- Write go-to-market strategies for the launch of communication campaigns utilizing a variety of channels, targeting tactics, partners, and data providers
- Build out a connections framework for a category across all levels of a decision journey
- Mine client and consumer data in collaboration with cross-functional teams to uncover insights and inform decision-making
- Prepare and deliver presentations to clients with your media findings and recommendations
- Educate clients and internal stakeholders on media innovation trends and potential
- Drive the strategic direction for a new business pitch
The Ideal Candidate
- A motivated and passionate media professional that strives to understand "why"
- Able to get things done, knows how to organize yourself and others
- Knows how to turn data and insights into a story
- Can see communications trends and solutions clearly
- Understand how tools and technology can help tell a story
- Keeps ahead of the industry news, knows what's new and shiny in market
- A trusted advisor that can quickly understand the client's business needs and develop a solution
- Loves to actively share POV on market and industry, both educating our clients and building trust
- You are a highly skilled communicator, that knows how to simplify the complicated media world and structure of an agency
- Is seen as a pivotal thought leader by clients when it comes to trading, contracts, vendors and delivering
Minimum qualifications:
- Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
- At least 5 years in media planning experience or related field required
- Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
- Familiar with the timelines, processes and needs of the implementation of all media
- Knowledgeable about new approaches to and developments in tactical planning
- Demonstrated critical thinking and problem solving
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Ability to make decisions and use critical thinking
- Knowledge and use of various research systems
- Proficient in Microsoft Excel and Microsoft Powerpoint
- Capability to operate effectively in a dynamic, adaptable, agile environment
- Good communication skills and the ability to manage diverse conversations with various stakeholders. (internal and external)
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
