Position Title: Programmatic Manager
Location: Dubai
Reports To: Programmatic Associate Director
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.
Position Overview
We are looking for a highly skilled and data-driven Programmatic Manager to oversee and optimize our programmatic advertising strategies across our media platforms. The Programmatic Manager will be responsible for managing all aspects of programmatic buying, including campaign setup, execution, optimization, and reporting, ensuring we deliver optimal results for our digital advertising efforts.
As part of the media industry, the ideal candidate will have a strong understanding of digital ad platforms, audience segmentation, data analysis, and real-time bidding (RTB). They will work closely with the sales, product, and marketing teams to develop, execute, and refine strategies that drive revenue growth and enhance user experience across our properties.
Key Responsibilities:
Campaign Management
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Oversight of the implementation, management, and daily optimization of campaign activity. To ensure that you excel in reaching your client objectives and KPIs.
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Competently create media plans designed to achieve specified KPI.
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Understand the products and solutions that could be relevant for clients that have been developed within the group.
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Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
Client and Partner Management
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Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
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Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail.
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Complete client reporting and analyze campaign results extracting insight to provide recommendations for future activity.
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Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.
People Management
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Working with your line manager to ensure the effective management of more junior team members and your direct reports in Dubai, ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
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Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.Operational Excellence
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The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
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Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spending, including client terms and programmatic fees, via buying templates and processes.
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Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.
Key Skills Experience
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Passionate about programmatic activation and driving continued excellence.
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Confidence in core trading platforms, DV360, TTD and Amazon.
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Have experience in GCC market is a must
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Nice to have, experience working with mobile DSPs or on app download campaigns
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Must have Amazon DSP, Programmatic Planning/Strategy etc.
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Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
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Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
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Ability to develop and execute comprehensive testing roadmaps in the Programmatic space – audience, media, creative
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Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
