GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Performance Marketing Executive/Manager to join us.
In this role, you will have the opportunity to grow various aspects of Paid Search and Social across a range of agency clients, providing insight, strategy and high-quality deliverables in tandem with the wider agency team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role:
Depending on the position, the incumbent candidate would report to the Performance Manager/Performance Director
3 best things about the job:
- Working with an extremely diverse, international group of individuals both at GroupM and with the agencies.
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels.
- Opportunity to expand the learning on Biddable Media, on digital planning and strategy.
Measures of success –
In three months:
- Understand client’s business goals and marketing objectives and understand the role Paid Search and/or Paid Social plays to drive their business forward.
- Great understanding of best practices and audit process to deliver best in class campaigns.
In six months:
- Continually building test and learn frameworks across Paid Search or Paid Social campaigns, ensuring tests reach significance where possible and learnings / next steps are communicated to clients.
- Strong relationship with your team and senior stakeholders across the business
- Strong relationship with Paid Search or Paid Social reps across key partners
- Contributing to campaign performance to drive continued efficiencies across all campaigns
In 12 months:
- Contribution to evolving best practices through A/B testing
- Exceeding client KPIs across all campaigns and growing business revenue through increased billings where possible.
- Contribution to Paid Search or Paid Social strategies across new business pitches
Responsibilities of the role:
- Understanding of the relationship between Paid Search/Social and other online and offline marketing activities including natural search and ideas for effective coordination
- Set-up, monitor, manage and optimise Paid Search/Social activity
- Complete daily run rates across a variety of accounts with ongoing commentary and actionable insights
- Provide on-time reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns.
- Ongoing Paid Search/Social strategy development and implementation
What you will need:
- The Executive role welcomes candidates with 1-2 years of experience, and the Manager role is ideal for those with 3-5 years of experience, particularly in digital marketing with expertise in either Paid Search or Paid Social.
- For Paid Search, experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc. is preferred
- Google Ads Search & Google Ads Fundamentals Certifications are preferred
-
For Paid Social, a basic understanding of all paid social mechanisms and their implications and the ability to execute paid social campaigns on Meta and Google are highly preferred
-
Strong analytical mindset with attention to detail around data, insights and actions
-
Great presentation skills and can confidently speak to your skillset and recommendations
More about GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
About Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
#LI-Hybrid
