Senior Manager - Reporting (ICP/MIS – Automation)
Job Description:
We are looking for a skilled Media Planner to join our Automation Team at GroupM. In this role, you will play a pivotal role in integrating automation solutions into our media planning processes, ensuring efficiency, scalability, and enhanced campaign performance. You will collaborate closely with our automation specialists, media buyers, and digital strategists to streamline operations and optimize client campaigns across various channels.
Responsibilities:
- Work collaboratively with the automation team to identify opportunities for process automation within media execution workflows.
- Assist in the implementation and maintenance of automation tools and platforms to improve efficiency in media planning, budgeting, and performance analysis.
- Develop automated templates and dashboards for reporting and performance tracking, integrating data from multiple sources.
- Conduct regular audits and quality checks on automated processes to ensure accuracy and effectiveness.
- Analyze campaign data and performance metrics to provide actionable insights and recommendations for optimization.
- Collaborate with external teams to develop comprehensive media plans that align with client objectives and automation capabilities.
- Stay updated with industry trends and advancements in automation technologies, recommending new tools and strategies to enhance agency capabilities.
- Provide training and support to internal teams on using automation tools effectively and efficiently.
