Overview of job
Responsible for eCommerce activities for our cluster of clients. The role includes ensuring consistent delivery and quality control for all eCommerce campaigns. This role will be the daily contact window face to client to ensure a smooth communication as well as manage and guide the team to provide quality campaign proposal and delivery of the same to clients.
Reporting of the role
This role reports to Digital Lead.
3 best things about the job:
- Working in the leading Media Agency where people are willing to share knowledge to ensure that everyone is learning.
- Learn and lead the hottest trend of integrated performance marketing, technology, products, data.
- Opportunity to propose and deliver the strategic, exciting and innovative projects to the big international client.
Measures of success –
In three months, you would have:
- Understood Mindshare and brand culture and processes.
- Built relationships with clients.
- Qualified delivery which includes execution plan, regular report, post-buy review etc.
In six months, you would have:
- Lead and improved the quality of work of team members.
- Providing learnings and insights to improve performance for both clients and internal operations.
In 12 months, you would have:
- Built show case for your cluster clients.
What you will do:
- Be an expert in all eCommerce activities which include standard & none-standard ad format, paid media, owned media, earned media, benchmark in different industry. Provide strategic ideas to ensure that we are providing integrated marketing solution to our clients. Guide the team to ensure that all the team members well-understand the details of eCommerce operations. Manage the team to ensure that everybody performed an appropriated work attitude and delivery.
- You will be the expert in the group who has in-depth experience and knowledge in eCommerce business who can be the consultant to our key clients on building their eCommerce business in the complex market.
- You also will be the bridge to integrate client’s Ecommerce strategy into their marketing portfolios that enable the clients to expand their business online or leverage the various online shopping/ groupbuy/ C2C/ B2C and even social platforms to run impactful campaigns with trackable performance.
- You also need to be the brain of eCommerce to provide latest market trends from business model to payment evolution and eventually always provide the useful insights for brand marketers to follow.
- You will work closely with search performance team to dig out conversion business opportunities for the company.
- Provide insights to internal teams on online campaign performance with e-retailer and improve our programs and optimize effectively.
- Help with deployment of all conversion metrics that drive prospective and potential shopper to brand commerce pages.
- Ownership of media plans right from design to deployment at customer website with effective result monitoring and payment closure based on pre-agreed performance measures with ecommerce customers and signed off media calendars.
- Your KPI will be measured by eCommerce’s projects management among the group and the performance driven revenue.
- Coordinate and manage eCommerce players in the market and drive partnerships.
What you will need:
- At least 1-2 years’ experience in operations at any eCommerce self-service platform or leading ecommerce function in a large organization.
- Deep knowledge of eCommerce platforms in India and their operations.
- Capable to provide eCommerce RTB optimization plan and post-buy review with insights.
About GroupM
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
